Tech-Himalayan I

Grow Digitally with an insight into the Himalayas!

Digital Marketing Business-Training Program in the lap of Himalayas – Ghoomakad,  Near Mcleaodganj, Dharamshala (H.P)

Digital Marketing Business-Training Program for Startups, SME’s & Entrepreneurs. 

Digital Punch is conducting ‘Tech-Himalayan’ a Digital Marketing Training Program for Small business owners, Startups, Entrepreneurs and for the individuals who wish to understand major modules of Digital Marketing. We are going to discuss and share few master tips that will help companies and businesses to grow up.

It’s a practical training program wherein we will implement all the modules on participant’s business ventures.

Training Modules are : 

  • Google Algorithm: Mapping Company’s Business on Google and Promotional Activities (AdWords, Google Shopping Merchant)
  • External Links: Creating 30+ External links for a website with NO COST.
  • Organic Marketing Methods: Free and Paid Tips on Facebook, Linkedin, YouTube and more..
  • Online Business Leads: How to generate online leads for your business. Get some potential b2b/b2c leads for your venture
  • Video Development & Promotions: How to develop videos on your own at NO COST!
  • Business Blogging: How to write effective blogs & articles for your product and services.

Add-On Module: Website Development 

During our telecom conversations, it has been analysed that many of our participants don’t either have a website or a fully functional one. We have designed this module where we provide detailed tutorials and support in developing a website on the WordPress framework, where we’ll design a mobile-friendly website for your business.

Our Mission

It has been analysed that more than 70% of Indian Start-up,  SMEs & Business Owners do not know how to market their products & services effectively. This generally happens due to low marketing budget and sometimes due to lack of sound knowledge in marketing methodologies. Our mission is to help endeavours to reach their maximum potential and reach by implementing right marketing strategies within their capacity in terms of budget and limited time frame.

What will be the outcome:

  1. You will get a mobile-responsive website on the first day of the workshop.
  2. Every Participant will get sound knowledge in digital marketing methods. They can further train their own marketing team and do wonders for their business venture.
  3. This is a practical training program & we will be going to implement all methods on participant’s website & social media sites.
  4. Getting Potential Leads for your business.

Brief on Training Modules

⇓

Google Algorithm

Google’s search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. Like all search engines, Google uses a special algorithm to generate search results. Hence, we’ll start our program by understanding google algorithm. We’ll discuss topics like :

  1. Google Search Engine Functionality (Google Search Console, Webmaster, Google Maps & Reviews)
  2. Keyword Planners & tools
  3. Google AdWords
  4. Google Merchant Center

Creating External Links

In layman’s language, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link. We’ll cover topics like:-

  1. Generating 30+ external links for your website
  2. The relevancy of the content between the source page and the target page.
  3. Impact of external links

Organic Marketing Methods

Organic Marketing refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts. In our second session, we’ll learn about several tips and tactics on Organic Marketing methods. We’ll cover up topics like:-

  1. Organic Reach via Social Media Sites (Facebook, Linkedin, Instagram & Others)
  2. How to reach millions of web users on a daily basis
  3. Creating effective groups and communities

Online Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. We cover up topics like:-

  1. Generate online leads through Facebook, Linkedin and Others
  2. How to target specified target audience
  3. How to approach on leads

Business Blogging

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. We’ll discuss topics like :

  1. Writing effective blogs & articles for your product and services
  2. Sharing of blogs to multiple online channels
  3. How to increase your brand credibility

Video Marketing

Videos are seriously considered as one of the best marketing tools. We cover up following:-

  1. Developing 2D Animation Video
  2. Developing Branding Video
  3. YouTube Channel Creation & sharing video

Add-On :Website Design & Development

During our telecom conversations, it has been analysed that many of our participants don’t either have a website or a fully functional one. We have designed this module where we provide detailed tutorials and support in developing a website on the WordPress framework, where we’ll design a mobile-friendly website for your business.

Venue Details (9th – 15th June 2018)

  The venue of the event is Ghoomakad ( check Ghoomakad.com). Although it’s just a while from the twin destinations of Dharamshala and Mcleodganj, the village has an old-world charm and tranquillity to it. Here, you get the best of both worlds. And it is here, where Ghoomakad is based. Wherever you go in the village, you will always listen to the symphony of flowing water that passes through the kuhls in and around the village. Ghoomakad Images are below: