Muscle & Strength

Company Type : Startup

PR Headline: Muscle and Strength India Launches Their Fifth Store in Ghaziabad; Hits Indian Market With 39 International Brands 

Top Media & Information

  • India Today
  • PTI (Press Trust of India)
  • IIFL
  • IANS
  • New Delhi Times
  • Hello Mumbai
  • The Hans India
  • Telangana Today

Top Trade publications

  • Business Today
  • The Pharma Times
  • Proven Trade Contacts

News & Information

  • PharmaTutor 
  • One News
  • Media Infoline
  • HT Syndication
  • The Hawk India


Tech News

  • VAR India
  • Smart Tech 
  • Bangalore Waves 

Project Info

Story Line 

Muscle & Strength India is a leading retailer of protein powder and all sports nutrition. It is the go-to place for the best bodybuilding supplements for men and women. The director of the company approached us in relation to franchise development. We suggested the distribution of a Press Release for an enhanced digital presence and market credibility.

Thereafter, their Press Release was distributed on the 31st of July, 2018. It talked about the launch of their fifth store in Ghaziabad. It also highlighted all their USPs and the impact of selling authorized products from 39 international brands. The founder talked at length about his vision, the expansion model and shared his take on the counterfeit supplements that are being rotated in the supplement industry.


Sucess & Impact of PR 

The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was an increase in the brand reputation and digital presence of Muscle and Strength India in the industry as well as across the country. As a result of this, they successfully closed 8 franchises after the Press Release Distribution.

Online PR

Total Audience Reach

  • Number of impressions: 696,110+ impressions
  • 520.9K visitors/day totalling to over 5.3 lakh visitors were reached via the Newswire publication
  • Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
  • Majority of the audience is from India, USA, UK, Germany, Canada, Russia, Australia, Indonesia, Malaysia among others.

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