PR CASE HISTORY : Tapps Shoes

Headline: Tapps Enters Indian Footwear Industry to Redefine the Affordable Loafers Segment

Press Release Date: 16 October 2018

Type Of Client: Startup

Industry: Footwear Industry 

Storyline

Tapps is a shoe manufacturing company which has made a name in the industry for its affordable loafers segment. The director of Tapps, Mr Udai Singh was looking for expansion of his business through channel sales. But, we felt the need to build the digital presence and credibility for Tapps prior to generation of channel sales for them. So, Digital Punch suggested coming up with a Press Release to make their business reach maximum no. of people.

Thereafter, their Press Release was distributed on the 16th of October 2018. It talked about how they have redefined the loafers segment in the industry. It also announced the launch of their fourth franchise in Hyderabad. It also highlighted all their USPs and their high manufacturing capacity per month. The director talked at length about the franchise business opportunity with Tapps, the profit margins involved and the future prospects.

 

Success and Impact Of PR:

The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was a visible increase in the brand reputation and digital presence of Tapps in the footwear industry and across the country. The overall sales of Tapps shoes were also pumped up and a large number of inquiries were received for Franchise Opportunity with Tapps. As a result of this, they successfully closed 6 franchises after the Press Release Distribution.

Total No. of Publications: 60

The news was distributed all over Top Indian News Channels. Furthermore, it was also picked up by a Canadian Trade Publication, a global blog and reputed global news portals. Out of which:

  • 3 are reputed E-Newspapers in Delhi such as New Delhi Times, The Hawk India, etc
  • 1 is a Canadian Trade Publication namely Tactics Magazine
  • 5 are reputed tech-related publications such as VAR India, Bangalore Waves, SmartTechToday, etc.
  • 1 is a reputed financial data magazine namely the WebIndia123
  • 1 is an Independent Global Blog PRETTY.FM
  • 1 is a Global Online News Channel namely One News Page
  • All others are top online news channels and information service portals.

Top Publications: 

  • PR Newswire
  • PTI
  • IANS
  • India Today
  • Business Standard
  • The Hans India
  • New Delhi Times
  • Telangana Today
  • First Report
  • Tactics Magazine
  • PRETTY.FM

Total audience reached :

  • No. of Impressions: 696,110+ impressions
  • 529.9K visitors/day totalling to over 5.3 lakh visitors were reached via the Newswire publication
  • Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
  • Majority of the audience is from India, USA, UK, Australia, Canada, Germany, Russia, Indonesia, Malaysia, Japan among others.