XtraTech 10000 is North India’s 1st manufacturer of packed Stone Dust & Bazri based on VSI technology. Mr Tarsem Goyal approached us for distribution channel development. We believed in the clarity of the business model and the vision of Mr Goyal. Therefore, Digital Punch planned the complete strategy for them starting with the design of a reflection-based and industry-oriented website, followed by the creation of informative banners, videos and content for organic marketing of Xtratech 10000.

We felt the need to build the digital presence and credibility for XtraTech 10000 prior to generation of channel sales for them. So, Digital Punch suggested coming up with a Press Release to make their business reach maximum no. of people. Also, we suggested that their PR must be distributed in two languages- English and Hindi. This was done so that the information reaches not only the niche people but everyone else who can benefit from the business and the opportunity.

Thereafter, their PR was distributed on the 9th of October, 2017. It announced the launch of Xtratech 10000 as a part of BDG group. The director of BDG Group, Mr Tarsem Goyal, talked at length about the specifications of the two products – Stone Dust and Bazri. He also expressed his views in relation to quality, logistics and maintenance parameters.

The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was an immense increase in the brand reputation and digital presence of Xtratech 10000 all across India and abroad. The overall sales were pumped up and a large number of inquiries were received for channel partnership. The company appointed 12 distributors following the success of the Press Release.