PR CASE HISTORY : YoParker

Headline: YoParker Launches a Mobile App for Online Parking Spot Booking; Aims at Providing Economical Parking Places in India

Press Release Date: 28 Dec 2018 

Type Of Client: Startup 

Industry: Service Industry 

Storyline

YoParker is an online parking spot booking platform which facilitates the advance booking of parking slots and the listing of available spaces for parking with their mobile app or from their website. The company is presently serving clientele in more than 170 Indian cities and is looking forward to expanding its services across the nation. YoParker approached Digital Punch for expansion of its services PAN India.
We suggested the distribution of a Press Release for an enhanced digital presence and market credibility. Also, we suggested that their PR must be distributed in two languages- English and Hindi. This was done so that the information reaches not only the niche people but everyone else who can benefit from the business and the opportunity. Thereafter, their Press Release was distributed on the 28th of December 2018. It announced the launch of their mobile app for easy online booking of parking spots.

The founder member of YoParker, Mr Ram D Gadekar, spoke about the core idea behind YoParker and their LOOK-BOOK-PARK concept. He also talked at length about the earning opportunity that they are providing and the expansion prospects for the future.

Total No. of Publications: 72

The news was distributed all over top Indian News Channels.  Furthermore, it was also picked by tech and trade-related portals from the USA, Jakarta, and Malaysia. Out of which:

  • 3 are reputed E-Newspapers in Delhi namely The Hawk India, NewsR.in, New Delhi Times
  • 2 are  reputed financial data magazines namely the Dalal Street Investment Journal and WebIndia123
  • 21 are reputed Tech Publications In India, Malaysia such as Enterprise IT World, Bangalore Waves, SME Software Solutions, DataGuru.in, Digital Conqueror, etc.
  • 5 are Transportation-Industry Trade Publications such as eCARGOLOG and Automotive Industry Magazine, The Tech Portal, etc.
  • 3 are global online news channels such as One News Page, among others.
  • 3 are reputed US news portals such as TMCnet, Mobility Techzone,etc
  • 1 is an environment-industry online news channel namely Green Lichen
  • 5 are independent tech blogs in India, Jakarta and Malaysia namely My Jakarta Cafe,Ohsem Me, TechENT, TechBlogCorner and WhatsNewOnTheNet
  • All others are top online news channels and information service portals.

Top Publications: 

    • PR Newswire (English + Hindi)
    • The HANS India
    • Telangana Today
    • VAR India
    • IBTN9
    • Hello Mumbai
    • The Hawk
    • PTI
    • Business Today India
    • India Today
    • IANS
    • New Delhi Times
    • TMC Net (Trade publication from USA)
    • Digital Conqueror, One News Page(Global Tech and Media Portals)
    • My Jakarta Cafe (An Indonesian Blog)
    • Ohsem Me, Vernonchan, TechENT (Malaysian Blogs and News Website)

Total audience reached :

  • No. of Impressions: 867,453 impressions
  • 618.4 K visitors/day totalling to over 6.2 lakh visitors were reached via the Newswire publication
  • Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
  • Majority of the audience is from India, USA, UK, Germany, Canada, France, Norway, Indonesia, Ireland, among others.