Storyline

Sarah Aqua Soft is one of the oldest manufacturers of water purification solutions in the country since 2001. It is also one of the leading brands in the Water Purification Industry with its presence over in 15 states with above 120 RO Service centres. The director, Mr Pramod Bajaj approached Digital Punch for the development of a channel network for Aqua Soft. The biggest challenge here was to develop suitable franchises meeting their requirement. For Domestic RO category, they wanted franchises from FMCG background who can invest 20 lac initially, whereas, for the Water ATMs, they were looking for new entrepreneurs from Tier 3 & 4 towns of India. Also, for their commercial and industrial RO segment, they wanted people from the Water Engineering background.

To do that, we felt the need to build the digital presence and credibility for Aqua Soft prior to generation of channel sales for them. So, Digital Punch suggested coming up with a Press Release to make their business reach maximum no. of people. Also, we suggested that their PR must be distributed in two languages- English and Hindi. This was done so that the information reaches not only the niche people but everyone else who can benefit from the business and the opportunity.

Thereafter, their Press Release was distributed on the 28th of September 2018. It announced the launch of their Water ATMs. Mr Pramod Bajaj talked in detail about the problems in the water purification industry and the solutions provided by Aqua Soft to solve them. He further talked about his vision of expansion, his target for 2019 and future prospects.

Success and Impact Of PR:

The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was an immense increase in the brand reputation and digital presence of Aqua Soft all across the country. The overall sales of their water treatment solutions were also pumped up and a large number of inquiries were received for channel partnership with Aqua-Soft. As a result, they have successfully closed 30+ distributors since the release and are working towards taking the number to 100 PAN India by 2019.

Top Publications: 

• PR Newswire(English & Hindi)
• Aaj Tak
• Business Today India
• India Today
• Hello Mumbai
• New Delhi Times
• IANS Hindi
• Business Sandesh (English & Hindi)
• Business Fortnight
• The Hans India
• One News Page
• Dalal Street Investment Journal