Catering Nutrition that is made ‘FULL OF LOVE’

Consumers incline toward something new and novel, particularly when we talk about dairy nutrition and dairy products. Freshness, Purity, and something satisfying for the taste-buds are the means by which the dairy nutrition is seen to be. For these basic delights of the consumers, Pride of Cows one of the premium range of products by “Parag Milk Foods”  has now extended its range by adding single origin ghee and curd and is prepared to serve the market with the excellent farm fresh products at your doorstep,

Innovation and consumer-centricity have always been the priority for Parag Milk Foods, and the launch of Pride of Cows – Ghee, Curd are no different. Specially curated for the health-conscious consumers who want the healthiest and freshest farm milk products on their table to nurture their healthy lifestyle. 

The brand recently roped in ace Bollywood celebrity Kareena Kapoor to enhance its reach and awareness amongst the audience. The actor was seen sharing her views on dairy nutrition in a recent digital film launched by the brand and expressing her happiness on being a part of another growing family, as Parag Milk Foods adds newer products to Pride of Cows range, the perfect curd, and single-origin ghee, products that are made ‘Full of Love’.

Kareena was thrilled to share how “Pride of Cows” products are of unmatched quality and are delivered all the way from the farm to your doorstep following a contactless process, ensuring safety, and freshness.

Ms. Akshali Shah, Sr. Vice President- Strategy, Sales & Marketing, Parag Milk Foods Ltd. Asserted, “We are more than delighted to introduce Kareena Kapoor Khan to the Pride of Cows family. KK is the obvious choice for us as she best personifies fineness and embodies the POC ethos of delivering only but the best. She exemplifies motherhood, a woman of pure dedication towards her work, and the respect she demands amongst the new-age mothers makes her the perfect match for our brand “Pride of Cows” which is made FULL OF LOVE.

Pride of Cows have been a pioneer in the concept of subscription based model for a category like milk and they are now happy to expand this further for curd and ghee as well. The no human touch intervention process ensures absolute hygiene and the consumers can vouch for the product’s taste, creaminess, quality, aroma, and flavor. Kareena’s association with “Pride of Cows” will further deepen the brand’s connection, increase brand recall, and drive greater trials across the country.  

Excited about her association with the brand, Mrs. Kareena Kapoor further added,“I am truly excited for my association with “Pride of Cows”. This association comes so naturally to me as I’m personally a dairy lover and have grown up drinking a glass of milk every day. Dairy products are known for having high nutritional value and I always prefer to pair my meals with a dash of ghee and curd. The fact that the Pride of Cows products are so pure, fresh, and sourced hygienically, I would recommend everyone to go and subscribe for them now and get hands-on their bottle of ghee, milk, and curd which is so FULL OF LOVE.

Parag Milk Foods Pvt. Ltd., a first-generation family-held Company started in 1992 is today one of India’s largest private dairies. It manufactures and markets a wide range of dairy products in India and abroad under the brand names of ‘Gowardhan’, ‘Go’, ‘Pride of Cows’, and ‘Avvatar’.

‘Pride of Cows’, the flagship brand of Parag Milk Foods was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality cow milk. 

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UK has banned travelers from Denmark post outbreak of virus which causes COVID-19 in mink farms.

The United Kingdom has prohibited entry into the country from Denmark starting Saturday following an episode of another Covid strain at Danish mink farms, Secretary of State for Transport Grant Shapps has said.

Prior in the week, Denmark chose to winnow all its mink population after a mutated strain of the novel Covid was found in these creatures.

The new strain, which can be transmitted to humans, causes weak antibody production potentially undermining the worldwide endeavors to build up an immunization. Somewhere in the range of 214 individuals in northern Denmark were reported to carry the mutation of the Covid.

“The [UK Home Office] is also announcing that from 0400, Saturday 7th November, visitors arriving into the UK from Denmark will not be permitted entry into the UK. This means all non-British national or resident travellers who have been in or transited through Denmark in the last 14 days will be denied entry by Border Force upon arrival,” Shapps tweeted.

Meanwhile, the UK residents and occupants should self-isolate for about fourteen days alongside their relatives after getting back from Denmark.

On Thursday, the nation’s government forced a four-week lockdown for England to counter a spike in COVID-19 cases and passings.

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Teacher-perceived conflict predicts lower interest and pre-academic skills in maths and literacy among kindergarteners, another investigation from Finland shows.

Kindergarten represents a crucial context where youngsters develop school-related skills and examples of commitment that form the reason for the development of later competencies important for academic success. Kindergarten achievement has been found to be highly predictive of later academic skills. Given the durable impacts that kindergarten experiences have on later schooling, it is important to understand the factors related with kids’ learning and inspiration during this time.

The quality of teacher-student interaction has been found to be important in terms of many different academic and socio-emotional outcomes. However, much of the previous work in the field has focused on children in later grades in elementary school and has been conducted in the United States. Fewer studies have been conducted in other educational contexts and in kindergarten specifically.

Researchers from the University of Jyvaskyla, the University of Eastern Finland, and New York University of Abu Dhabi investigated bidirectional links between the quality of teacher-child relationships and children’s interest and pre-academic skills in literacy and math in Finland.

Participants were 461 Finnish kindergarteners (6-year-olds) and their teachers (48). The study is part of the Teacher Stress Study, led by Professor Marja-Kristiina Lerkkanen and Associate Professor Eija Pakarinen at the University of Jyvaskyla.

The results indicated that teacher-perceived conflict predicted lower interest and pre-academic skills in both literacy and maths. It is possible that when children experience conflict with teachers, the negative emotions attached to these conflicts are harmful for children’s engagement in learning and diminish their interest in academic tasks.

It is also possible that children experiencing conflicts are missing out on time on learning literacy and maths, either because they are disengaged from instructional activities or because teachers have to spend more instructional time on behavioural management.

The findings highlight the importance of kindergarten teachers being aware of how their relationships with children can influence children’s later schooling. It would be important to develop pre-service and in-service programmes and interventions to assist teachers in building supportive, low conflict relationships with children.

Teacher education programmes may also benefit from educating teachers not only about academic content and pedagogical practices but also in strategies that build supportive relationships with children.
“Compared to daycare, kindergarten introduces children to a more structured learning environment. The experiences children gain in this environment may have long-term consequences on the development of their academic motivation and competencies,” Professor Jaana Viljaranta from the University of Eastern Finland said.

“Therefore, it is essential that our teachers are aware of the power their interaction with children may have, and that they are supported in finding optimal ways to interact with each child, while taking individual strengths and needs into consideration,” Viljaranta added.

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The 14th edition of the I-League will commence on January 9 2021 from now in Kolkata.

Eleven teams should enter the bio-secure bubble 14 days prior to their first match as per the timetable, which will be reported instantly. Inferable from the COVID-19 pandemic circumstance, the past release of the I-League made to end unexpectedly before the football activity continued indeed in India through I-League Qualifier 2020 in October this year.

The government of the West Bengal and the Indian Football Association (IFA) joined hands with the All India Football Federation to organise the qualifiers successfully.

“We can’t thank Government of West Bengal and IFA enough for their unconditional support to hosting the Hero I-League Qualifier this year. Without their support, we couldn’t even think of hosting the tournament smoothly,” AIFF quoted Sunando Dhar, CEO, Leagues as saying.

“Hero I-League Qualifier was a stage rehearsal for the next edition of Hero I-League as it’ll be a longer and more challenging tournament from every single aspect. We’ll work with them hand in hand to make it a grand success and we’re confident to pull it off successfully,” he added.

All 11 teams will face each other once in the first leg of the league before they are divided into two different groups. The top six teams, according to the points table, will face each other once again to decide the winner whereas the other five teams will play against each other in a one-leg league format.

The team with maximum points (cumulative points collected from all 15 matches) will be the winner of Hero I-League 2020-21. The entire tournament will be hosted adhering to the COVID-19 SOPs released by the Ministry of Health and Family Welfare, Government of India and no spectator will be allowed inside a stadium during a match.

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