G2 Features WebEngage In The Leader Quadrant Across 6 Categories And As Asia’s Most Loved Mobile Marketing Platform.

WebEngage, a full-stack marketing automation platform has come out on top in G2’s Summer 2020 report. The brand has been ranked as Asia’s #1 Mobile Marketing Platform in the Satisfaction Index with a satisfaction score of 78%.

To let the mobile marketing platforms compete in the category, G2 qualifies brands that enable reachability through web browsers, push notifications, in-app ads, etc. on the consumers’ mobile devices.

G2’s satisfaction metrics include Quality of Support, Ease of Usage, Business Setup, and Ease of Administrative tasks. WebEngage outshines other competing platforms in all the factors constituting the satisfaction index and is rated the highest in Audience Segmentation, Internationalization, and Push Notification feature.

The brand features in 50+ reports in over 9 categories and appears in the Leader grid for 6 categories, namely:

  1. Marketing Automation Momentum
  2. Personalization
  3. Push Notifications
  4. A/B Testing
  5. Customer Journey Analytics
  6. Pop-up Builder

Here are some of the highlights from G2’s Summer 2020 reports:

  • 94% of respondents recommend WebEngage highly in the APAC Region Satisfaction Index with an NPS of 72.
  • In the Marketing Automation Satisfaction ratings, WebEngage has a 91% score in the Quality of Support category
  • With a satisfaction score of 76%, WebEngage has the 2nd highest rating in Mid-Market Asia Regional Satisfaction Index for Marketing Automation
  • WebEngage comes in 3rd in the Enterprise Marketing Automation Relationship Index with a score of 8.23 (out of 10).
  • WebEngage ranks in the top 10 list of Implementation Index for Mobile Marketing with a score of 8.20 (out of 10).
  • In the Mobile Marketing Relationship Index: Mid-Market, WebEngage comes in 4th with a score of 8.27 (out of 10)

Under the Marketing Automationcategory, WebEngage comes in the 2nd position in the Regional Satisfaction Index among the mid-market players of the Asia region.

WebEngage’s Journey Designer Tool has majorly helped improve the customer experience for consumer businesses. Brands have successfully automated the customer engagement process on multiple levels and driven drastic improvements and advocacy across varied industries and use cases.

WebEngage’s world-class customer support has been a major catalyst in increasing user satisfaction metrics and played an important role in making it one of the most complete Marketing Automation platforms for consumer businesses. WebEngage is one of the top-ranked Marketing Automation platforms on G2, with more than 70% of its reviews having a top-tier 5-star score. 

According to G2 ratings, WebEngage outranks competition in Quality of Support, Ease of Admin & Ease of Use criteria, solidifying the brand’s positioning as the most loved Marketing Automation platform for B2C businesses. The brand also scores highest in Return on Investment & Customer Retention criteria. These ratings are formulated on the basis of customer reviews, which goes to show how the brand is perceived by actual users. 

Avlesh Singh, CEO of WebEngage, says, “We have always been striving to provide a customer-centric product for the consumer brands, and needless to say that the responsibility first comes to us, to deliver better products and experiences to our clients. WebEngage ranks on top consistently across the board when it comes to the satisfaction index, and It brings us immense satisfaction to see our efforts being appreciated by our users. Celebrating this moment of pride, we are hoping to deliver even better in the future.”

About WebEngage

WebEngage is full-stack marketing automation and customer data platform for consumer businesses. It helps companies drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels email, mobile and web push notifications, in-app messages, SMS, web overlays, Facebook, and WhatsApp. Further, brands can create highly complex lifestyle marketing campaigns with a visual workflow builder called the Journey Designer.

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