The leading baby care brand Pigeon India celebrates World Breastfeeding Week with its #StandbyNursingMoms campaign.

Pigeon, an expert in mother and baby care believes in promoting a baby’s healthy growth and bringing in joy and happiness to the mother and family by developing innovative products through advanced technological research. Pigeon has worked relentlessly for more than 50 years to render products and services that are beneficial to the mother and baby, easy and enjoyable to use, and are an embodiment of love and care.

Pigeon initiates #StandbyNursingMoms in support of World Breastfeeding Week

Pigeon India in its campaign #StandByNursingMoms aims to educate people about the challenges breastfeeding mothers face and encourages others to work towards creating a supportive and comfortable environment for them.

“The most precious gift a mother can give her baby is breast milk. The benefits are endless as it is a complete source of nourishment for the baby. We are trying to encourage and support new moms to choose breastfeeding as the healthiest option for their new-borns. We are promoting the need for baby feeding rooms at public places which are quiet and private because of the difficulties new moms face while breastfeeding in public”, says Mr. Zenzoh Yamaguchi, Managing Director, Pigeon India.

Standby Nursing Moms

“As we celebrate #WorldBreastfeedingWeek, we present #StandByNursingMoms-an initiative by Pigeon India. Through this campaign, we urge families, friends, and co-workers to lend their support to Breastfeeding mothers in any way they can. Mothers should be able to enjoy their breastfeeding journey without being conscious of it.”, he adds.

World Breastfeeding Week is celebrated every year from 1 to 7 August to encourage, protect, promote, and support breastfeeding. Pigeon India is working towards family-friendly policies for both parents to enable breastfeeding and share the responsibility of caring and bonding with their baby equally. New moms need access to private rooms at public places as well as their workplace which are safe and hygienic to continue feeding, and for storing and expressing breastmilk. 

The Importance of Breastfeeding

Breastfeeding promotes better health for mothers and children alike. Breast milk is an ideal source of nutrition, is easily digested and readily available. The skin-to-skin contact helps develop a stronger and deeper bond between the mother and baby. Breastfeeding decreases the risk of mothers developing breast cancer, ovarian cancer, type 2 diabetes, and heart disease.

As per WHO, exclusive breastfeeding is recommended starting within one hour after birth until a baby is 6 months old. Nutritious complementary foods should then be added while continuing to breastfeed for up to 2 years or beyond.

“With more than half a century of experience in intensive infant feeding research, Pigeon offers the finest quality breastfeeding accessories to families around the world. For mothers who want their children to benefit from breast milk, we offer superior products that help provide this essential nourishment.” Mr.Yamaguchi concludes. For more information, click here

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