They say it’s never too late or too early to start chasing your dreams. Here is another story of a young prodigy who has become famous just at the age of seven.
Arafath Sheikh ‘India’s youngest karting sensation’ hailing from Pune, Maharashtra started Karting at the age four. Ah ha! Probably the age where we wouldn’t even know properly what the word ‘Karting’ means. Karting is driving and racing miniature automobiles called karts, or GoKarts. This motorsport originated in United States and is currently very popular in Europe. It is a upcoming sport in India where fitness of mind and body is very important.
Enthralling example of Arafath Sheikh who started chasing his dreams at an early age. He is currently pursuing Class II at The Bishop School Camp, Pune. He made his racing debut at the age of 6 with international lame X30 United Arab Emirates (‘UAE’) championship with P2 position. Karting in UAE is growing up quickly. The UAE is blessed with few world-class tracks and several race teams have their gulf headquarters here. Most circuits will accept drivers as young as 5-years-old, special “Bambino” karts do exist for this Championship. Bambino Championship is for competitors aged 5 to 8 years old. After securing P2 position, there was no looking back for him. He is currently participating in lame X30 JK Tyre FMSCI National Karting Championship consisting of 5 rounds under cadet category and is currently overall P4 out of 9 competitors with approximately 5 years elder to him. The JK Tyre National Racing Championship is where every Indian racing driver earns their stripes before progressing into the international arena. This Championship is organised by Meco Motor Sports (‘MMS’). MMS is India’s No. 1 motorsports management enterprise started by Indian racing legend, Akbar Ebrahim. His son Armaan Ebrahim started his career in karting and became Formula LGB Champion in 2004. He was the best racer of his era and has been an inspiration for many of the racers in India. MMS is where aspirants are trained to learn the ropes of karting and racing to fulfil their dream of becoming professional racers one day. Meco Academy prides itself on having trained virtually every Indian racer that has gone on to participate in international circuits over the last 15 years. Arafath Sheikh is gaining experience under the guidance of MMS on the Praga Karts. Praga is a well-known Kart Chassis brand. It has its headquarters and production is located in Salizzole, northern Italy having a well-distributed channel in India.
Arafath will be participating in lame X30 UAE championship 2019-20 in Bambino class which is starting from September 2019 he is training for Dubai -O-Plate 2020 a popular karting series around the globe . He is the youngest Indian to participate in Karting abroad.He is already leaving a mark on the world at a young age. The fearless Arafath has blown the mind with his ingenuity and relentless driving and will probably be the most inspiring ones among the young adults and teenagers
Contrary to popular belief, India is actually the 5th most sexually active country in the world (according to Insider Monkey). While the whole world is progressively becoming more open-minded sexuality wise, how is the Indian population keeping up?
The main online Indian sex shop adultproductsindia.com has released statistical data related to online searches for sex toys that may surprise you. The data shows us how the behaviour of Indian users has evolved between the first semester of 2018 and 2019.
The Sex Toys India is Searching For
Overall, there was an increase in the search for the different categories of sex toys. Masturbators are holding the top position as strongly as ever. However, this is a category that includes a broad range of toys: from fleshlights to sex dolls and vibrators. It is interesting to observe that the total number of searches increased, but the most interesting data is below.
The search for sex dolls more than doubled, resulting in an increase of 245.71% in the number of searches.
Few products suffered a decrease in the number of searches: penis sleeves and strap-on dildos are the most significant ones.
Data Comparison: Sex Toys Searches by Gender
The number of women searching for sex toys has been increasing rapidly over the years. This year is no exception: the female users of the website grew half the number of 2018.
Overall, the number of users searching for sex products in India has increased in both genders, but had a bigger proportion among the female audience with 49.13% growth in searches, while searches by male users had a growth of 17.66% regarding last year
Age Range Comparison Users from 25 to 34-years-old are searching significantly more for sex toys. Adult users from 25 to 34-years-old are growing exponentially, having manifested a growth of 63.77% in comparison to the first semester of 2018.
In fact, every age segment seems to have grown in numbers – except for the younger one, from 18 to 24-years-old, which suffered a decrease of 24.22% compared to last year.
Search Devices Comparison People in India are abandoning desktops and tablets to search mostly on their mobile devices: the search for sex toys is no exception.
Since the first semester of 2018, mobile searches on the adult Indian website have grown 40.04%, while desktop searches dropped 10.89% and tablet searches decreased by 9.59%. Users are increasingly looking for more practical ways to purchase the products they need.
A Positive Evolution for the Indian Population
Studies have shown that sex toy sales are indicative of more than just a healthy appetite in the bedroom.
Scientists have found connections between sexual positivity and satisfaction and the improvement of mental, physical, and social health. Furthermore, one paper suggests that sex toys have the potential to greatly contribute to the overall improvement of peoples sexual health en masse. Individuals who reported frequent use of sex toys showed a greater connection with partners, as well as reported lower levels of stress.
In fact, the use of personal masturbators, in the absence of a committed partner, may help satisfy urges and promote healthier sex practices amongst single individuals.
Sex toys in India are also making an emergence in the senior community, which according to one source, is about more than just having a good time. Sex toys, when used properly, can actually improve senior health. How? By easing some of the inevitable problems of ageing, such as dryness and muscular atrophy. They may also help protect against serious illnesses, like prostate cancer, or reduce the pain that arthritis can cause.
Kaleshwaram Lift Irrigation Project ready for inauguration
Hyderabad, India, Wednesday, June 19, 2019/Digpu/—KLIP is by far the first of its kind and the largest lift scheme in the world. The project requires 7152 MW of electricity for the Package-8 pumping station to pump 3 TMCs of water daily. It is constructed 330 meters below the ground and is the only one consisting of such a gigantic underground pumping station with 7 units, each having a capacity of 139 MWs.
MEIL, India’s leading infrastructure company has completed the construction of the world’s biggest engineering marvel, the largest lift irrigation scheme namely the Kaleshwaram Lift Irrigation. It is going to be inaugurated on 21st June. Megha Engineering and Infrastructure Limited (MEIL) has completed the project on a FastTrack mode and the construction has been completed in record time. All the civil and electro-mechanical works in Medigadda to Mid-Maneru link-1 and link-2 has been completed. Leading the industry with decades of experience, the company installing 105 Machines out of 120 machines and constructing 17 pump houses out of 20 in entire KLIP. Medidata, Annaram, Sundilla (link 1) pumphouses along with the world’s biggest pumphouse at Lakshmipur (Package 8 in link 2) are ready for pumping water. This prestigious Kaleshwaram Lift Irrigation (KLIP) Project would cater irrigation water to 37.08 lakh acres of land; another 18.82 lakh acres of command area will be stabilized with it.
Largest Lift Irrigation Scheme In The World
On asking about this achievement,, Mr B Srinivas Reddy, Director, MEIL, said,” It has a privilege and lifetime opportunity to be able to bring the plan from print to reality. We have successfully engineered the world’s biggest pumping scheme in India. To achieve that, we used world-class technology involving the best agencies that have delivered quality. We at MEIL believe that quality and timely delivery of projects are the benchmarks to our success.”“This is by far the first of its kind and the largest lift scheme in the world. The project requires 7152 MW of electricity to pump 3 TMCs of water daily. In the first phase, 4992 MWs of electricity is being used for pumping 2 TMCs of water. MEIL has proven its strength in diverse forte – from the construction of major pump houses and power transmission infrastructure through to and civil and electro-mechanical engineering works at their best for pumping water this season,” he added.
KLIP Has Been Completed By MEIL In 2 Years
Till date, the biggest lift schemes in the world were The Colorado lift scheme in America and the Great Manmade River in Egypt. The capacities of these schemes are in horsepower and they took over 3 decades for completion. Now, the Kaleshwaram Lift Irrigation project, an Indian Lift Scheme has become the world’s biggest in terms of capacities. Many other lift irrigation projects have also been completed and maintained by MEIL across India. The Pattiseema project in record-breaking time and got a place in “Limca Book of World Records” for that achievement. It also completed Handri-Neeva lift scheme in 2012 and maintaining it without any single problem ever since.
Records galore in Pump Houses
A total of 43 machines are being established for Medigadda, Annaram and Sundilla Pump Houses, each having 40 MWs capacity. These three pump houses consume nearly 1720 MWs of electricity. The underground pump house in the package-8 will have 7 units, out of which 5 machines are ready to pump 2 TMCs of water per day. Each one of these machines is having the world’s biggest pumping machines with a capacity of 139 MWs. This underground pump house itself would consume 973 MWs of electricity. MEIL is also establishing four machines in Package -11, each with a capacity of 135 MWs. Four machines each with a capacity of 106 MW are being installed in Package -10. And another 7 machines, each with a capacity of 124 MW are in Package-6.During 2018-19, the amount of work completed is really a world record in terms of execution in pump houses. Nearly 177 Lakhs CuM worth of earthworks were completed for Medigadda Scheme. On average, meil completed one lakh CuM of earthwork per day. In the same way, 8.62 Lakhs CuM of concrete work was completed in just 22 months. Completing 1310 CuM of concrete work for a lift scheme and laying 39700 tones of underground pipes in 18 months is another distinction. MEIL established 6 machines at Medigadda in just 10 months, which is the shortest time frame in the world.
Package-8 Pumping Station: A Marvel in underground engineering
The Package-8 pumping station can lift 3 TMCs of water per day. It is constructed 330 meters below the ground and is the only one consisting of such a gigantic underground pumping station with 7 units, each having a capacity of 139 MWs.The depth of the pumping station was calculated based on various technical and scientific parameters. The machines supplied by BHEL are developed with robust engineering and computational fluid dynamics (CFD) technology which helps in overcoming even complex situations. “The uniqueness of this pump house lies in its twin tunnels, which have been constructed side by side by excavating the earth with a diameter of 10.5 meters, each having a length of 4133 meters. Surge pool and additional surge pools of this pump house are also the biggest in the world. This is the first time such constructions have been made under the ground. One can imagine the size of the Pump House that has 330 Mts depth, 25 Mts width and 65 Mts of height,” said Mr Srinivas Reddy.
KLIP Has A Unique Power Infrastructure
Nearly 7152 MWs of electricity is required for lifting 3 TMCs of water per day. This equals the total demand/consumption of electricity in most Indian states. MEIL completed construction of electrical infrastructure for KLIP with 3057 MWs capacity that includes six 400KVand 220KV substations, transformers and 260 kilometres of transmission lines, 7 KMs of 400 KV XLPE under Ground Cable etc. This huge electrical infrastructure has been established for providing drinking water and irrigation purposes in the world.
Search Engine Reputation is the most credible nowadays. Most viewers don’t recheck the news they consume from their favourite news channels. You are considered to be more or less what the top online channels and search engines portray you. This makes Online Press Releases one of the easiest ways to build your reputation.
Press Releases were originally defined as an official statement issued to newspapers giving information on a particular matter, as defined by Wikipedia. With the world going digital, news became digital too and so did the forms of news, press releases and advertisements. With the advent of digitization all over the world, India too joined the league. We called it the ‘Digital India Campaign’. It brought a large mass of people online and gave them an active presence in the world.
Attention Span Of The Millennials
The Millennials don’t indulge in conventional newspaper reading anymore. They are more interested in grabbing bits and pieces of information from every possible information source, irrespective of the medium. Here, the idea needs to be crisp and clear due to the little attention span. Not only this, entrepreneurs, success coaches, business gurus swear by saving time as the key to productivity.
Digital Image- The Most Credible Reputation
Search Engine Reputation is the most credible nowadays. Most viewers don’t recheck the news they consume from their favourite news channels. You are considered to be more or less what the top online channels and search engines portray you. This makes Online Press Releases one of the easiest ways to build your reputation.
The world can’t deny the harm that it has done to nature, in segments of vested interests. However, people and mindsets are changing to save paper and trees. The concept of publishing, distribution and dedicated readership of newspapers is fading away. Therefore, Online Press Releases are the replacement of newspapers. This is because newspapers are valid only for a few minutes of skimming and scanning. However, the Online Press Releases may be live for a period of 9-12 months or even longer over the web.
For more information on Online Press Releases, visit www.digpu.com
Online marketing is prioritized as compared to traditional marketing methods.
Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. Here are some of the main reasons web press releases have become so important:
Announcing a new product or service –You can draft a press release and immediately get your news found on all major search engines. Futhermore companies can share news on social media networks. This also enables you to target thousands of journalists.
Improving brand image. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand’s image.
Images help drive interest. Press releases now include images, videos and other multimedia, which means you can convey your message and news stories in more interesting ways than ever before.
Instant world-wide distribution. Before online press releases had become common, most press releases were sent only to journalists. If not deemed worthy of press mention, they lived in a binder, on someone’s desk or in a building lobby. Now a single press release can be distributed to several top news channels.
Expanding public knowledge. By adding links to other Web pages within a press release, companies can direct readers to even more information about what they do.
Viral possibilities. An online press release can go viral if people start sharing it over social media networks, thereby creating a buzz that was never possible with traditional media like newspapers and television.
Portability and convenience. People can read a press release anywhere on the Web or on their smartphones.
Search engine optimization. By using specific keywords relating to your business, you can optimize your press release so people can easily access your company information through search engine use.
Google Ranking Factor: PR is one of the factors in google page ranking.
Both large and small companies in every industry are now using social media as an integral part of their public relations and marketing needs. As social media continues to replace the traditional channels of brand promotion and communication, public relations has become synonymous with social media marketing.
WHY ONLINE PRESS RELEASES ARE MORE IMPORTANT THAN EVER
For most businesses, public relations and social media marketing provide a solid foundation and baseline for brand awareness and general marketing campaigns. Before the advent of social media, companies had to go through a long and arduous process of contacting journalists who acted as gatekeepers. However, online press releases are now:
Key search engine optimization (SEO) tools that help investors, customers, potential employees and other target groups learn about and discover companies online
Permanent parts of a company’s public record, findable and downloadable for the foreseeable future; and
Direct communications tools that can deliver unfiltered messages to the masses.
Digital Punch’s management has taken a decision to increase the cost of JAB Franchise Lead Package by 20%. Updated prices will be effective from 10th December 2018. This decision will actually help our clients to get more valid leads as we will now be making landing page development in all our JAB Packages.
Currently, we are offering 03 packages under JAB namely Mini, Prime and Premium. However, we were offering landing page development only in Premium Pack of 100 Franchise Leads. With the time we analysed that people who visit specified landing page are more genuine and authentic and thus it increases the percentage of VALID Leads. By increasing 20% on all our JAB Packages, we develop a landing page and redirect specified target audience on it. Interested parties then fill up their details manually.
Digital Punch is soon launching DIGPU.COM, an exclusive Online PR (Press Release) Portal, the launch date will be announced soon. We have been involved in the distribution of digital PR’s globally. In India, we are associated with 200+ newsrooms and online news channels in regional languages.
We are expanding our network and adding small and big online news channels on daily basis. Not only this we are helping online news channels to add their revenue be partnering with us in Online PR Distribution as well as in an advertisement said, Kunwar Devender Singh (Director Operations).
With the instant growth of internet users in India, corporates, SME’s and startups are focusing on digital marketing methods to showcase their news instead of traditional methods like print and TV.
Daily English Online News Channel
Digpu.com will also showcase daily english online news especially news on Business & Finance, Politics, World News, India News and a special section as “OPINION”.
Public Opinion a Special Section
An initiative of public opinion by Digpu. We want you to share your insights on topics and subjects that are not available on mainstream media. Anonymity can be requested in case if required.
Share your opinions that can help to create a society we all want to live in. Your opinions may be day-to-day issues that are neglected by the general public, government authorities or the people responsible for it. Your opinions on certain subjects may bring a change in society and help people to think about them and take the necessary actions.
We want you to speak about anything and everything in the interest of our country, society and public at large. When it comes to India, no concern is little, so raise your voice with us for everything that matters to make a healthy living society.
Vision Digital India will handle PR Distribution in Southern India
Digital Punch has appointed Vision Digital India, a Bangalore based digital marketing company for PR Distribution. On this occasion both the directors, Kunwar Devender Singh (Digital Punch) and Dr Hari Krishna Maram (Vision Digital India) shared the copy of the agreement.
Social media has changed how people communicate around the globe. It has led political revolutions and even created pop culture phenomena. In light of this, all businesses are trying to harness the power of social media to reach new audiences. Consequently, a familiar & important marketing tool—the press release—has now gained a fresh purpose. Press releases have become a vital tool and more important than ever in successfully promoting your company. They can empower companies to help investors, customers, potential employees and other target groups to learn more about them.
“South India is becoming the main hub for startups, especially cities like Bangalore and Hyderabad are having 24% of the startups which is 25% of the entire country. We want to educate everyone about the importance of Press Releases so that they can communicate their ideas and innovations to the public easily. With this partnership, we will be able to expand our reach to the Southern part of the country”, said Kunwar Devender Singh.
We are glad to have Dr Hari Krishna Maram with us. He is the Vice Chancellor at Universal Digital University -USA, Founder of Imperial Group Trust & Imperial College, Bangalore. He is a visionary and has extensively travelled over 38 countries to get a global perspective on Management. Also, he is a research guide of leading Universities in India and a renowned professor at international universities. Dr Krishna has addressed more than one lakh students and faculties across the globe. He has received various accolades like the prestigious Knighthood Award from the UK, ‘Samaj Seva Bhushan” from Subharam Trust, MTC Global 10 Thinkers. In addition to this, he has been honoured with the Education Leadership – Dayanand Sagar Group, Ramaswamy P Aiyar Best Young Teacher Award by AIMS and many others”, Kunwar added
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Prime Minister Narendra Modi said during a virtual summit with Uzbekistan, the war-torn country’s northern neighbor, on Friday. In order to restore peace in Afghanistan, the negotiations with the Taliban must be Afghan-led, Afghan-owned, and Afghan-controlled,...
BJP workers on a protest march in Mumbai against West Bengal CM Mumbai (Maharashtra) [India]: Bharatiya Janata Party (BJP) workers protested in Mumbai on Friday against yesterday’s stone-pelting attack on the convoy of BJP President JP Nadda in Kolkata.BJP...
How much money should a company spend on digital marketing?
This is a question that comes in the mind of every Start-up and SME. Though every company spends as per the working capital and the capital in hand,90% of them are still confused about the actual cost involved and the most helpful platforms when it comes to digital marketing.
The ideal digital marketing budget
The digital marketing budget must be decided based on the specific purpose that it serves for the company. This blog focuses on the marketing budget of a start-up that has just come up with a fresh idea/concept in the market. It is also relevant for a pre-existing SME that wants to venture into digital marketing.
I would not discuss the marketing budget and needs of the large corporates since they have huge budgets and perform extensive research prior to taking any step. Therefore, this blog is not for them. I would surely take their case up in my next blog.
How to decide the right digital marketing budget?
In my experience, the marketing budget of a company can be decided based on the following marketing goals:
Sharing Information in the Public Domain
Increasing Brand Visibility
Generating business or sales
In the first case, whenever a start-up comes up with a new idea or concept, they need to inform the people about their idea from scratch. For instance, they must communicate thoroughly about the product/service that they have come up with and what impact it has on the target audience. Here, digital marketing can help them share their idea to their larger audience or customer base. In such a case, Facebook is the right platform to reach the maximum number of people.
In the second case, if you are an SME, into a running business having a well-maintained brand presence and are now looking for digital presence, you don’t have to talk about your core idea repeatedly. You can straightaway communicate about your product/service. To reach the right target audience, platforms like google ad words, Facebook and mass mailers are the right choice for you.
The last case would be of corporates who want to reach out directly to the buyer of their service or product. Here, you need both – market presence as well as communicating the right information to the target audience. Therefore, you must incorporate the use of all digital platforms such as Google, Instagram, Facebook, etc to achieve the marketing goal.
What should be the actual digital marketing budget?
I have very clearly discussed the 3 scenarios based on the marketing goals of the company.
To begin with, the one thing that is common to all the above-mentioned marketing goals is the use of organic marketing. Every organisation must engage in regular activities over digital platforms such as Facebook, LinkedIn, Instagram, Quora, Pinterest, etc. and all other relevant platforms. Such activities lead to public engagement and increase in brand credibility in the long run.
Accordingly, the following cases arise for the allocation of the marketing budget.
For Start-ups:
Ideally, a start-up that has come up with a new innovation or venture should communicate their core idea within a specified geolocation or specific state. Being a start-up, the resources for allocation to different activities are also limited. Therefore, the start-ups should begin with telling their idea via organic marketing as well as paid marketing starting a city, town or maximum a state.
Say, you have a breakthrough for a tier2 city, you can begin with targeting the city where your main office is located. This way, you can meet people in person and convince them about your idea/concept. Ideally, I recommend spending 1-2k rupees per day on Facebook marketing activities for a period of 30 days at the minimum. This must consist of both organic as well as paid activities. The reach can be up to 3-8 lac people in this budget in the targeted location, industry, demographics or the targeted behaviour.
For SMEs:
An existing SME’s marketing budget depends upon its real-time presence in the market. The marketing activities should target the people or behaviours mostly in locations where the company’s offices are located. It is so because, in a running business, people are already looking for your services or products. Therefore, I recommend using Google AdWords for SMEs. They must start with targeting selected 2 or 3 states initially. They must ideally spend 4-5K daily on google marketing activities. It will surely help them reach potential buyers and also increase their brand presence.
For Large Corporates:
For any large corporation to be able to generate valid business and sales in the market, it should have an existing marketing activity going on since a minimum of 6 months. Here, the budget is not a constraint in maximum cases. Therefore, the budget can’t be specified in this case. It must be selected as per the company’s internal decisions and allocation.
Share your views and queries below in the comment box with us.
Tech-Himalayan (workshop) is the polestar for all Start-ups, SMEs (Small Medium Enterprises) and Business Owners.
Digital marketing is a prerequisite bridge of the company’s profits and customer experience. From retailing to banking, buying to paying, we are capable of doing everything digitally most of the time. Every framework has to broaden its scope, knowledge and responsibility while working on digital marketing and bigger audience. Indian companies are crossing geophysical barriers to meet and cater new customers anytime across the globe.
Economical and Effective
Every company aspires to set a benchmark in the market and be highly profitable. Many of them invest huge amounts in their branding and public relations. According to an Economic Times Report, every SME or start-up has interviewed people who sound like marketing experts but in practice, the results and statistics are not up to the mark. Only 10% of Indian start-ups achieve their target in the first attempt. So, what mistakes do the other 90% make?
What’s missing?
The missing jigsaw piece in the puzzle is digital marketing. Every organization needs digital influence to unleash massive profits. However, the majority of Indian Brands have still a long way to go when it comes to digital marketing, networking and other online marketing endeavours.
Tech-Himalayan workshop
Tech-Himalayan (workshop) is the polestar for all Start-ups, SMEs (Small Medium Enterprises) and Business Owners. Digital Punch is uncovering multivariate and refined digital marketing techniques in the program, which is a first of its kind 7-Days practical training initiative by Kunwar Devender Singh. Kunwar is a digital marketing expert from Institute of Digital Marketing (IDM), Australia. Digital Punch is conducting ‘Tech-Himalayan’ for the individuals who wish to understand major modules of Digital Marketing. We are going to discuss and share few pristine tips that will help companies and businesses to grow up.
Picturesque location
The program comes alive from 9th June lasting till the 15, its set in a picturesque location overlooking the snowcapped Dhauladhar range. Accommodation is in beautiful mud houses along with meals in the Himalayan style.
Modules
Google Algorithm: Mapping Company’s Business on Google and other Promotional Activities like AdWords, Google Shopping Merchant etc
External Links: Creating multiple external links to a website.
Organic Marketing Methods: Some fantastic ideas to reach millions on the web with NO COST.
Online Business Leads: Generate leads for your business venture. Leads for b2b/b2c companies. Atop of this emphasis is levied on approaching leads for an enhanced conversion rate.
Video Development & Promotions: 2D and Branding videos with the help of easy to use online software and tools. Making videos has never been so fast and hassle-free.
Business Blogging: How to write effective blogs & articles for your products and services.
Website Development: We will provide detailed tutorials and support in developing a website on the WordPress framework, where we will design a mobile-friendly website for your business. Optimizations are also suggested after a thorough review wherever required for your existing website.
Digital Punch’s 2nd Digital Marketing Training Program is coming up in New Delhi. for more details visit https://digitalpunch.cdn-in.com/digital-marketing-training-part-ii/
Tech-Himalayan does not really end when the training gets over. It will grow hand-in-hand with your Startups and SMEs. We’d love to listen to what you have to say, feel free to use the comments section below.
