Trion Global – Case History
They met us around August 2017. At that time they were planning to just launch the brand. They had come up with their in-house manufactured LED TVs.
They required the development of a distribution network with an investment between 50 lac and 1 cr. They also required the development of retail franchises with the initial investment of Rs 20 lac. The biggest challenge here was that the TV manufacturing industry is a huge market with big players already ruling the industry.
Initially, we established a market presence and generate credibility for their brand. Hence, we came up with several informative videos and creative banners with compelling content for them.
Thereafter, Team Digital Punch designed and developed a unique industry-oriented website on CMS platform for Trion Global which communicates their USP and showcases their immense manufactural strength very clearly. We designed their tagline as well as their brand logo.
Next, we had to generate B2B and Franchise leads for the retail partners. Here, we needed to identify and target the people from FMCG and consumer durables background. The next challenge was the huge investment for the distribution network. So, we analysed and hit only the people with a huge turnover, say above 50 lac and so. We generated leads accordingly for them.
In the last 8 months, we have provided them 12 distributors and 55 retail franchise PAN India. We plan to take the number to 200 this year.
Apart from this we have come up with PR Content and Release for them that help them to grab some good partners.
Next, we had to generate B2B and Franchise leads for the retail partners. Here, we needed to identify and target the people from FMCG and consumer durables background. The next challenge was the huge investment for the distribution network. So, we analysed and hit only the people with a huge turnover, say above 50 lac and so. We generated leads accordingly for them.
In the last 8 months, we have provided them 12 distributors and 55 retail franchise PAN India. We plan to take the number to 200 this year.
Apart from this we have come up with PR Content and Release for them that help them to grab some good partners.
We also created a landing page over their website where we redirected all the traffic of our campaigns. The interested people were asked to answer a few questions in an enquiry form. In the initial 7 days, our team was analysing the quality of the leads generated on the basis of the client’s feedback.
We had signed an agreement with the client which consisted of the closing of the franchise in addition to delivery of the generated leads. For which they would provide us 10% of the total amount after successful closers. We generated 50 leads from various social media platforms. Out of these leads, our client closed his 1st franchise in New Delhi namely RKA enterprises. It is noteworthy that the franchise has been closed for 15 years.
After the closure in North India, the next task was to find relevant partners in the West part of the country. All this while, we analysed the right social media platform for the generation of quality leads. We focussed on Facebook, Instagram and LinkedIn in addition to Google. In the next phase, we closed one franchise in Indore and another in Pune. The most recent franchise closed is from Hyderabad, Telangana.
After successful expansion of the business, we came up with their Press Release. The content for their Press Release was also created by Team Digital Punch. All prominent news platforms and portals have picked up their press release. Also, their Press Release comes up at the top at Google News when we type the keyword ‘Loafers shoes’.
