Quarantine life in the time of COVID-19 pandemic is giving a variety of experiences to people. But, for a 23-year-old girl living alone in a flat in Kandivali, Mumbai the experience is quite haunting. Locked down alone for more than a month, this college student claims to see ghosts often in her flat.

Feared and annoyed, she chose to call upon India’s first paranormal helpline number and shared her experience. The helpline number is brought up by Jay Alani, India’s well-known paranormal investigator. When he investigated her case, he found that those binge-watching horror movies, series and listening to podcasts back-to-back, led her to create a fictional character in her mind.

Receiving Calls On The Paranormal Helpline

Jay has been receiving over 8 to 10 calls daily on an average out of which 90% of the cases are similar to this one. The number of cases of blind faith and superstition is increasing rapidly in India. To spread awareness among people of India against the blind faith, superstition, black magic and mesmerism, Jay Alani launched this paranormal helpline number around two months ago and he has been receiving a number of calls daily.

He has been receiving various calls of people claiming to see a ghost, hearing some unusual noise, or feeling that someone is constantly watching them, during this quarantine period.

“In most of the cases, I have found that person who claims to experience any such unusual incident has been watching horror films and series during this lockdown period. After questioning them about their daily routine, family history, past trauma etc, I and my team of psychologists found out that many of them actually create a fictional ghost in their mind”, said Jay Alani who has been a full-time paranormal investigator for last many years and has investigated over 100 haunted locations and looked after over 150 paranormal cases.

A Paranormal Helpline In India, Yes You Read It Right

The paranormal helpline number 9999518600 belonging to ‘The Paranormal Company‘ provides free assistance to spread awareness against blind faith, superstitions, black magic, witchcraft and overall paranormal awareness to the following people:

• People who claim to encounter a ghost or any other paranormal incident around them.
• People who have doubts or curiosity to know about ghosts, spirits, black magic or anything related to the paranormal world
• People who feel their house, villa or flats are haunted and are encountering unusual incidents

As per Jay Alani, “The main motive behind this helpline number is to provide scientific solutions to those who are encountering any unusual incidents or have any question about the paranormal world. We see that black magic and mesmerism are propagated and advertised openly in India. People usually fall in the trap of such Babas, Tantriks and Ojhas due to lack of knowledge.”

According to NCRB data, India has seen killings of 2290 persons, mostly women for practising witchcraft between the year 2001 and 2014. Jharkhand tops the chart of witch-hunting murders in India. 27 women in Jharkhand were lynched after being accused of witchcraft in the year 2016. Tribal- dominated states like Jharkhand, Odisha, Chhattisgarh and Telangana are the worst affected states.

Jay Alani – A Renowned Paranormal Investigator

Jay Alani is a renowned Indian full-time paranormal investigator. He has investigated over 100 haunted locations like Bhangarh fort, Kuldhara, Lambi Dehar Mines in Mussoorie, etc. Jay Alani’s podcast ‘Paranormal Reality’ streaming over popular platforms like Gaana, Spotify, iTunes, Wynk etc. has been heard over 12 Million times and counting. He has also created a two-season non-fiction horror web-series ‘Dark Destinations’ streaming on the OTT platform ‘Watcho’.

Jay Alani’s book ‘Haunted’ co-authored by Neil D’ Silva and published by Penguin India, talks about his real-life encounters with ghosts and spirits. Jay has also initiated a paranormal volunteer programme targeting over 1000 volunteers in India to spread awareness about the paranormal reality and the real truth behind the paranormal world to protect people from falling in the trap of black magic, witchcraft and such Babas, Tantrik and Ojha.

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Kartik is an accomplished top leader with multiple stints as Country head and MD for the last 5 years. He has been on multiple boards of MITSOT India, WPP India among others

Just because you come from a humble background, are not in the ivy league of academic background and start your career at the bottom doesn’t mean you’ll end your career in the same position. With a little bit of determination and perseverance, you can realise infinite possibilities in life and that’s what this pioneer exemplifies.

Having started his career from scratch, Kartik Nagarajan’s determination and perseverance eased his way to success. He did not join any highly riveted institutions then. Instead, he ended up pursuing graduation in Electronics and an MBA in India.

Destiny led Kartik to the US to pursue another MBA. While many Indians would contemplate on settling in the US but his love for India made him come back to start an all-new journey. His career journey is a tale of the extraordinary, starting with a Sales and Marketing stint and then switching to business development. However, his willingness to experiment and face fresh challenges would mean he could well lay hands-on things that were not opportune for success.

His first introduction in Sales was when he sold newspaper subscriptions door to door in South Delhi. Among his many other unforeseen visions, developing the concept of online booking of movie tickets in India in 2001, when neither the market nor any partners were ready, is one such idea which people understood much later.

Outsourcing boom soon caught his attention and he began weaving the journey by focusing on global client management in the outsourcing firm for the Fortune 500. He learnt the tricks of the trade by setting up large scale operations across the globe. Nothing deters the vision of a focussed individual and Kartik turned this saying into reality.

One of the greatest examples of this was his intrapreneurial stint with one of the Fortune 500, wherein he had to set up everything from scratch – funding the business externally, getting the service offering right, make a world-class team, the good business case for the team and employees to get excited about along with finally taking the idea to a new reality of revenue growth, customer excellence and innovation.

He is the one to shine amid sheer chaos. In various Fortune 500 organisations, Kartik led global operations to the path of innovation. while facing the ever-growing demands of their clients. Most of these accomplishments were the result of the organization-wide transformation, co-creating solution with the client  & manoeuvring through the crisis by shifting focus from what the company pays an employee to what an employee contributes to the company.

These accomplishments were possible only because of his ability to work through nuances & causing the change in the course of business rather than the incremental change. Coupled with his ability to always use technology as the major strategic business enabler, he kept climbing up the corporate ladder.

Today, Kartik is an accomplished top leader with multiple stints as Country head and MD for the last 5 years. He has been on multiple boards of MITSOT India, WPP India among others. He has also shared his thoughts on digital transformation on various forums such as NASSCOM, CII and Deloitte. A global citizen, in essence, Kartik says, “One of the truest values in a person is vulnerability. The acceptance of high-risk at various stages and a clear focus only on solutions have kept me going.” He genuinely believes that his honesty towards life and his willingness to embrace new choices, helps him derive exceptional performance from simple teams. Clearly, Kartik Nagarajan’s journey has been an eventful one but he feels

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With the global outbreak of COVID-19, University decides to take admission process online

The upsurge in the global pandemic of COVID 19 has heavily impacted the admissions cycle for the year 2020. Due to this crisis, Sri Balaji University has announced that the admissions for the year 2020 will be taking place online. The decision has been taken considering the nationwide lockdown and keeping in mind the safety of the students. The esteemed University operates the following institutes: BIMM (Balaji Institute of Modern Management), BIIB (Balaji Institute of International Business), BITM (Balaji Institute of Telecom and Management), and BIMHRD (Balaji Institute of Management and Human Resource Development) and has earned multiple accolades over the years. Recently, SBUP was ranked 3rd among top private universities in India by Times B-School Survey 2020. They also managed to bag 11th rank among the top B-Schools in India.

The University recently announced that the admission cycle for the year 2020 will be taking place in two stages.   While the online registrations have already begun, the University has also made provision for submitting  all the required documents, online. Once the University receives all the applications, they will be assessed and the selected students will be intimated about the further step which is a Group Discussion and Personal Interview (GDPI) round. The students will be provided with all the assistance required to access the portal so that the process takes place smoothly without any glitches. All they require is a smartphone and an internet connection.

“COVID 19 has forced all of us to reimagine how we deliver an engaging and holistic learning experience for students. While it presents its challenges, it is also a massive opportunity to break out of old habits and create new, impactful, relevant modes of learning that take advantage of technology and this moment. After carefully analyzing the scrutiny of the situation we have arrived at this decision of taking our admission process online. SBUP promotes the wellness of its students and is ready to take all the necessary measures to make sure that this pandemic does not affect the academic career of the students.” said Prof. Dr. Col A Balasubramanian, Chancellor,  Sri Balaji University, Pune.

   “For the last 2 months ever since the lockdown has started,  Sri Balaji University has slowly migrated to online classroom sessions by using Microsoft teams for our junior students. Apart from the online classes, we are in interaction with our students on a periodic basis which otherwise we normally do it our auditoria.  We have successfully completed our fourth-semester examinations also by using the same Microsoft product. An open paper examination followed with an online viva by our faculties who are from the respective subject matter expertise. Now we have extended the same approach to conducting our online admission process as well without even compromising the quality standards, which otherwise we used to maintain. Thanks to Microsoft Team” said Prof. Dr Biju G Pillai, Senior Director IT and Admissions,  Sri Balaji University, Pune.

Sri Balaji Society’s, ‘Sri Balaji University Pune’ (SBUP) is established by the Government of Maharashtra by “Sri Balaji University Pune Act 2019” (Maharashtra Act No. XII of 2019) and came into existence with effect from 20th August 2019.  There are four constituent institutes of the University conducting two years full-time Post-Graduate Management Program, (MBA) viz Masters in Business Administration and Doctoral Research (PhD)  in various domain areas in the field of management science. The University is having 8 Departments namely, Marketing, Finance, Human Resource Management, Telecom, International Business, Information Technology, Operations & Supply Chain Management and Business Analytics.

For more information visit https://www.sribalajiuniversity.org/

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SRINAGAR: While setting another example of communal harmony, Muslims in central Kashmir’s Ganderbal district on Thursday went all out to help in the cremation of a Sikh carpenter, hailing from Punjab.

The non-local, identified as Rakesh Singh, from Punjab died at his rented accommodation in Wakura village of Ganderbal district in Kashmir.

As the locals found it difficult to send the body to the deceased’s native village amid the Coronavirus-induced lockdown, they decided to cremate his body as per Jatt rites.

As per COVID-19 norms, doctors examined the body before cremation while those who participated in his last rites wore proper protective gears.

Touched by the gesture of local Muslims, the slain Sikh’s brother said, “We have been working in Kashmir from the past decade. I am overwhelmed by the approach of locals. They are great human beings. People across India should learn the principles of humanity from people of Kashmir.”

The local people also consoled the grief-stricken brother of the deceased and assured to provide all possible help. The local Muslims lifted the bier and even chanted religious hymns during the funeral procession. It is pertinent to mention here that Kashmiri Muslims often participate in the last rites of people from religious minorities including those Pandits who decided to stay in the Vale, when their relatives decided to migrate to Jammu and other parts of the country in 1990 to get out of the harm’s way in the midst of a cataclysmic upheaval after armed militancy broke out in the Himalayan

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With a Coronavirus-induced strict lockdown in place, the valley of Kashmir is seemingly going through a digital transformation.

Although, the social and economic impacts of the coronavirus pandemic are difficult to predict at this point in time, however, it is having a profound impact on social life and the economy.

Along with concerns about the health of the population, fears of a serious economic crisis are looming large in the air as well. Due to the stringent restrictions, the existence of some businesses is already endangered; others have been able to retool their approaches in developing a different culture of work.

Mohammad Shamim, from a suburb in southern Kashmir’s Pulwama employees at least 12 employees in his wood carving unit. Since the time lockdown was imposed, the factory is shut but the unit has been able to fulfil orders from its stockpile. “Most of our customers prefer to pay us through e-transfer after the growing cases of Coronavirus emerged in the Valley. They seldom go to banks now,” Shamim says.

Next to Shamim’s factory, Nazir Mir runs a grocer’s shop. He has been permitted by the district authorities to run the shop from morning till 4 PM. After most of his customers asked for his bank account details in order to pay him money online, he has hanged a little banner in his shop with the same details. He says, “It was much needed as most of my customers asked for my bank details to pay for the items they bought from here. Going to places like banks is least preferred these days.”

The story is same for various other sectors and institutions in the Valley who are increasingly taking use of the digital resources to keep their businesses and work afloat during the worst pandemic crises created by COVID-19.

From teachers and professors taking to video sharing platforms like YouTube, bureaucrats and government officials holding meetings via video conferencing to businesses taking advantage of online payment channels, grocery stores taking orders on WhatsApp and students looking for avenues to study online, more and more people in Kashmir are using internet to lead the Valley towards a digital revolution.

Although the complaints of low internet speed keep finding space in news headlines across various newspapers and online news portals, people have largely embraced the new way of working and studying from home. Online communication tools are playing an essential part to keep the collaboration running smoothly and unhindered.

The pandemic might end anytime soon, but most of the changes brought about by the virus-induced lockdown will stay forever. It is expected that there will be increased levels of meetings and conferences held online even after the coronavirus pandemic ends, businesses will keep exploring new channels of online transactions and even a revamp of online classes is in the offing as more companies will be looking to cater to the needs of educational institutions.

A clear trend can, however, be forecasted. On the one hand, the majority of businesses/firms face acute negative effects of the crisis. On the other hand, most people are convinced that the COVID-19 crisis will contribute to technological progress in the long term and that, all in all, the digital economy will emerge from the current situation even stronger than before – a prospect that gives cause for hope in the face all of the negative news we are hearing at this time.

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Dr Meenaa Mahaajjan is a revered spiritual guide, speaker and a well-known social activist. The views not only reflect her spiritual incline but also speaks about some possible solution form a spiritual point of view.

Meenaa believes that humanity might need a deeper understanding of the coming times. Today’s time reminds me of Lord’s words, once spoken to Arjuna “Yada yada hi dharmasye glaanir bhavti bharateh, abhyuthaanam adharmasye tadatmaanam srijamayham”.

The lord says, “Whenever and wherever there has been a threat posed to righteousness in this world or universe, I have appeared to quell it.”

Meenaa further goes on to say that these tough times bring in her, a strange excitement, excitement to see HIM once again, an excitement to witness HIS quelling what is harming the righteousness. But it’s not that easy, unlike the times of Mahabharta, where those who posed a threat to the righteous thoughts, in other words, Dharma, stood on one side and those who were fighting to keep it, on the other.

In these times, we do not know who is on the other side, but, if one observes closely, one could see HIM set things right and when one starts to see ‘what’ is being set right, one also gets to ‘know’ who and what poses a threat to the righteousness of today’s time.

To enable all of us to see and notice this, let us understand the word Dharma. It definitely does not mean religion, and it definitely is not pointing towards a sect or race. Dharma is what is right, what is obvious, what has always remained, even when nothing remains!

Also Read: Dr Meenaa Mahaajjan Talks About Learning To Coexist And Inclusion In Nature

The truest meaning of Dharma is what is meant to be possessed, something on which every living being on this earth has a right upon and that is to remain happy. Where no one uses the other to gain happiness but co-exists to find happiness… where everyone lives in a personal domain and does not trespass into another’s periphery in other words, where everyone knows ones Maryada and respects the Maryada of the other too. In the battle of Mahabharta, the Lord had declared that although HE will rule the happenings and the result of this great war, HE will not raise even HIS finger to influence the win, leave alone HIS mighty weapons!

About the realisation of faith in real life, Meenaa Mahaajjan says, “Yes, I can see HIM… O Lord, I can see you. I can see you restoring the damage inflicted on Earth’s nature, I can see you define its domain, its periphery. I can see you show the humans their domain, their Maryada, their periphery and YOU are doing this in the politest manner possible. Those who will understand your doings will remain, those who will bow unto you will remain, those who promise You to adhere will remain. O LORD, how I wish to see you in form, as I know that YOU are around, YOU are here in this world that I live, YOU are so near to me that I can smell your fragrance, which is so similar to the fragrance of fresh air, freshwater, fresh ether. “

She further says that the Lord has come down to teach us Dharma once again. Those who wish to know when all this will end must know that this war will end only when we bow down to promise HIM, that we have received the message loud and clear, that we will keep HIS property, HIS world with the utmost care and respect the domain of each living being on this EARTH.

Always remember, we have come on this EARTH of HIS to learn this Dharma, because only then will we know the nuances of living in the world where HE Lives, our Final Abode.

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As India valiantly fights the global unprecedented crisis, SRV Media, a Pune based digital marketing company is leaving no stone unturned for its employees and clients to help them navigate through the COVID -19 storm. A slew of measures has been taken by the company to ensure the safety of the employees while continuing its operations.

Much before the government announced lockdown, SRV Media took proactive measures to safeguard the health and safety of the employees With remote working and social distancing being the need of the hour, the organization took critical measures. In order to cope with the mounting stress levels of the employees during their work from home, the company is proactively hustling with employee engagement programmes along with training sessions to upskill the employees.

Also Read: Why PR Is Important In The Education Industry

To help employees benefit from the time at hand, SRV Media encouraged the employees to take up online certification courses. Facilitating online learning and self development has been a key step by the company. Consequently, almost everyone from a pool of over 100 employees have completed training and certification courses relevant to their departments or fields. Alongside, webinars and training sessions with industry stalwarts were also conducted for the employees to benefit.

In these tough times, the employees are working from home and trying to balance their professional commitments along with their household chores. A crucial decision of disbursing the salaries of employees in two parts was also taken by the management. One part of the salary is being released at the beginning of the month and rest of it towards the end of the month.This helped the employee get a sense of control and also be financially equipped.

“While the health and safety of our employees is our top priority, we also have our professional commitments to fulfil. Being a digital marketing agency, equipping the employees with the best collaboration tools to work remotely has helped the operations to go on smoothly. The concept of work from home has also been taken well by the employees and has resulted in the smooth functioning of the company.” said Mr.Vikram Kumar, Co-Founder and MD, SRV Media Pvt.Ltd.

Also Read: Man develops ‘automatic ventilator’ in Kashmir’s Bandipora

The changing business environment has also resulted in how digital marketing functions for the clients. SRV Media has been standing tall beside the clients in their fight to transform their marketing functions. Being Google Premium Partners and Facebook Blueprint certified digital marketing agency, the campaign strategies are moulded keeping in mind the client’s business scenario and helping them do the digital media planning accordingly.

Digital marketing is being used as a tool to enable the clients to connect with their target audience through different platforms. SRV Media is galvanizing the marketing strategies to thrive with online webinars and effective social media communication. The agency’s strength in interpreting data and relying on metrics has helped clients to not give in to the panic movement and continue their marketing activities online. During these trying times, the company is counselling and guiding its clients to venture into digital techniques that have not been tried before and helping them adapt to the new normal.

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There is nothing hidden about the alarmingly high levels of obesity in the present time and how it impacts one’s life overall. The increased weight has bearing on not just one’s physique but also gravely on one’s psyche leading to multiple changes in one’s personality and social affiliations.

But there would be no one who does not want to get rid of the unhealthy body weight. So, what is it that is not working or what is that pushing factor required in helping your body lose those extra kilos? No doubt people now days are more into following diet regimes and sticking to the gym routine. But often these have been found to be unsatisfactory. Resurge weight control supplement is a health supplement that helps you lose weight by setting in the required processes in your body in a more convenient way.

Resurge Diet Supplement For Weight Management

Resurge supplement is a weight management pill which promotes the weight loss process in your body by taking care of the two most common issues behind weight gain- food cravings and low rate of metabolism.

Untimely food cravings often lead to failure even when one is religiously following a diet to reduce weight. Also, if your body’s metabolism is slow you may take longer to get the adequate results. Resurge diet pill targets these two areas.

By fostering your metabolism and controlling those unwanted cravings, it ensures that your efforts don’t go waste and you are able to lose weight in lesser time and without much inconvenience. It is FDA approved and GMP certified supplement that helps your body lose weight in a natural manner without any side effects.

Working of Resurge Supplement

Resurge diet pills consists of eight different ingredients. All of these are laboratory tested and verified. The distinctive feature of the supplement is that it has been designed using an incredible deep-sleep formula, which is amazingly effective for burning excess body fat and losing weight naturally.

The supplement consists of Magnesium, Zinc, Melatonin, Ashwagandha, Hydroxytryptophan, L-Theanine, Arginine, Lysine. The Melatonin lends your body a faster and sound sleep for better functioning. The Ashwagandha plant is an amazing plant with medicinal benefits that helps decrease stress and controls your anxiety. It helps you attain a relaxed state. Hydroxytryptophan is a natural form of amino acid and also an active ingredient for improving the effects of certain melatonin and enhancing your deep sleep quality.

L-Theanine reduces anxiety and improves heart rate. Arginine treats obesity by increasing metabolism. It also hinders the development of white fat and stimulates the production of brown fat, helpful in burning more calories. Furthermore, the fatty acids in Lysine burn more calories and help you have more energy. Magnesium and Zinc help to improve your morning alertness while ensuring you have a relaxed sleeping condition.

Benefits Of Resurge Supplement

While the supplement intends to help you gain the slim body, it also helps you in below given certain ways which makes your weight loss journey less troublesome.

• Better energy levels that last the whole day and keeps you active to perform your day to day activities.
• Fosters your metabolism that helps lose weight quickly.
• By evading your anxiety and keeping you fervently fit keeps you away from emotional cravings.
• Deep sleep helps you stay calmer during day which makes the workouts and diets easier.

The supplement with its unique formula works tremendously in helping you regain the shape you dream of. However, do not ever be lured by the claims that a supplement alone can help you lose weight. It is only when the supplement is added to your already existing routine of healthy food and workout that it can show its effect.

Inducing sound sleep, fostering metabolism and controlling cravings, the pill comes across as the right solution needed for boosting your body to burn the wanted calories in a safe and effective manner.

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Prime Minister‘s “Aatma Nirbhar” Relief Package amidst Covid-19 crisis calls for a spike in the demand for advertising of Indian brands

LD Sharma, Managing Director Mayhigh Films gives his valuable insights on the implications of the recently announced stimulus package on MSMEs, buying local and the need to advertise to create brand visibility in support of “Aatma Nirbhar Bharat” and  Make in India Abhiyan.

Prime Minister Modi’s big announcement of Rs. 20 lakh crore stimulus relief package, equivalent to 10% of India’s GDP; will help to deal with the economic crisis due to Covid-19. He believes this booster shot will play an important role in the ‘Aatma Nirbhar Bharat Abhiyan’, which would make India self-reliant and face the post-COVID-19 repercussions. This move is a push for Indian local brands to advertise and make their products visible at a national level, to begin with, and eventually position themselves to face global competition.

Finance Minister Nirmala Sitharaman detailed out PM Modi’s relief package and announced s Rs. 3 lakh crore collateral-free loans for businesses and infuse capital of Rs 50,000 cr in the MSMEs in an effort to help them expand. This will be a step towards the Self-Reliant campaign and support Make in India.

“The roll-out of collateral-free loans will inject much-needed liquidity in the unorganised retail sector, leading to business expansion & local brand promotion through digital or TV Advertising,” says LD Sharma, Managing Director, Mayhigh Films

 “It’s an opportune time for thousands of local brands to showcase their products and services and urge their countrymen to buy locally. As a result, it calls for an immediate need for advertising and branding to attract the attention of local buyers,” he adds.

Finance Minister Sitaraman also points out that Indian brands have faced tough competition from their foreign counterparts. To tackle this, she announced global tenders in government procurement up to Rs. 200 crores will be disallowed. An excellent opportunity to encourage local brands so they can reinvent themselves at par with the global standards. This will also lead to a reduction in imports of goods and services from foreign lands, thereby, stimulating the use of homegrown brands.

In view of the above, advertising and branding will play a crucial role in bridging the gap between the seller and the buyer. Sharma with 17 years of experience in the Media industry says” the need for branding should be at its peak especially for the SMEs who have ignored the power of advertising due to lack of awareness. It is time they reach out to their audience on a large scale, owing to the fact that there will be lesser disruption from global brands.”

He goes on to explain that in these times when instant brand visibility is the need of the hour, Television is arguably the biggest ad vehicle mainly attributed to its unscalable reach and undivided viewer attention that makes for incredibly effective marketing. “Struggling MSMEs that consider TV advertising expensive can run non-FCT on regional news channels and can get a good ROI. News channels these days are on boom & with limited budget they provide the option of B2B & B2C marketing .To tap the national market, they can opt for the top 10 news channels and get effective returns. A non-FCT campaign does not require a TVC which takes up most of the advertising budget.” says Sharma

With the proliferation of digital media, Customers spend a lot of time online, so marketing efforts must be directed to draw them on these platforms. Digital branding has the power of effective marketing, helps businesses’ increase their reach, and leads to a constant generation of leads. A few strategies that can be adopted

• Corporate films. 2-5 minute videos that serve the same purpose as a website does only in a video format. Highly recommended for upcoming businesses to showcase their offerings to the world with an interesting narrative, audio, and video format. They are easily shareable on social media, are much more interactive and easier to remember.
• YouTube promotional videos. Short product demo videos (2-3 minutes) offer consumers a visual insight into the usage and functioning of the product, helping new and existing users to better understand its features, its value, and its potential
• Paid social media ads on Facebook, Instagram, Twitter, Linkedin
• Host and sponsor virtual events/webinars
• Publish native content articles on digital news portals regularly

All these efforts will lay the foundation for a confident India which can rest on its strengths and also contribute to the globe. It the best time for Indian products to establish themselves as brands by advertising and turn this short-term crisis to a long-term financial opportunity.

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