Divij Bajaj’s Power Gummies have brought attention to nutrition which people miss out amid their hectic lifestyle.

“Two Gummies A Day Keeps The Doctor At Bay” Have you heard of cute gummy magic? They are one of the world’s most loved gummies, and Divij Bajaj has outdone by introducing a new industry dimension of gummy supplements in India – tasty, effective, and nutritious. Bringing in force a health supplement startup company with a philosophy of ‘Health inspired by Happiness’ and an aim of catering to adult nutrition driving away from the fear of bitter tasting medicines or pills.

An MBA graduate and alumni of KMC College, University of Delhi endeavoured to follow his imagination to reality, when no one could believe his vision would work and today his nutraceutical startup is a market leader in its segment delivering a stellar performance, building public trust and giving rise to a community of loyalists who have continued to support the brand to this day.

Divij describes how a brainwave idea came through a personal experience changing his outlook towards nutrition. His mother hated medical pills, and she would desist from taking any vitamin supplements. She believed that every tablet was a medicine. So, he would try different ways to make it comforting for her by crushing and mixing them with honey or chocolate. His entrepreneurial mind loved solving issues and understood the call was to devise a supplement that wouldn’t look like another medicine yet tasty, bringing Power Gummies in 2018.

Bringing attention to Nutrition which people miss out on their hectic lifestyle following the slogan of his startup, ‘2 gummies a day, For effective nutrition as we say’ he promotes. Divij didn’t want his product to be similar to the other multivitamins which brought him to decide on gummy supplements with his R&D. The road to becoming a successful business founder was difficult, but he focussed on his intrinsic motivation when everyone believed it to be another kiddish idea. He quotes, “When you think differently, people may question what you bring to the canvas when you start to paint. One should continue to paint by all means, and the voices will be silenced”.

Divij stood as a one-man army believing to focus on his vision all alone changing the game for him. He mentions that struggle seems meaningless once you derive the great happiness from the process of working towards achieving your goals. Before starting Aesthetic Nutrition, Divij, founded his Edtech platform called The Admission Portal to ease the admission related problems faced by both students and parents which later got merged to become Justdakhila. He also started his silent disco chain by the name of ‘Headphones’. It was because of his dedication and hard work that led to the launch of Power Gummies.

He embarked on his journey single-handedly managing the existence of Power Gummies initially by stepping into every role – research, procurement, conceptualisation and sample distribution for pilot trials to building a large team of young, highly-qualified and experienced professionals. This insightful experience allows him to foresee the upcoming industry trends and the future course of his venture.

Divij Bajaj has been awarded the Best Emerging Entrepreneur 2020 by Business Mint. His diligence and stark sight have achieved his startup recognition as the Top Startup to Watch in 2020, by INC42 and Best Innovative Nutrition Product 2020 by Forbes, India. His thorough leadership has achieved his startup a peak with its single variant and a spectacular recognition of #1 Bestseller on Amazon in the gummy vitamin category.

An undefeated entrepreneur who is a brand in himself, striving outrightly to uplift Power Gummies already touching over 1,00,000+ lives and selling off 20,00,000+ gummies with sourced funding by DSG Consumer Partners and looks forward to expanding the company’s footprint with a series of new variants.

Truly, an effortless inspiration to the budding entrepreneurial mindsets who advises, “I believe one should never step back and consider criticism as a motivating factor. Leadership isn’t about people, organizations, plans, or strategies. Always look for solutions to problems around you.” With this in mind, he is leaving no stone unturned to create a new benchmark for the adult nutrition market.

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Healthtech startup FriendsLearn collaborates with Carnegie Mellon University researchers to develop and evaluate a digital vaccine candidate for COVID-19.

In the global race against time for a COVID-19 vaccine, this could be a game-changing scientific breakthrough. Indian serial entrepreneur and investor, Bhargav Sri Prakash, Founder & CEO of Healthtech pioneer, FriendsLearn has expanded a longstanding partnership with data scientists and AI researchers at the Heinz College of Information Systems and Public Policy at Carnegie Mellon University (Pittsburgh, USA) to undertake a proposed population health human trial with a Digital Vaccine candidate (FYA-003) for COVID-19.

This initiative is led by healthcare informatics and analytics expert in the field, Prof. Rema Padman and her team, through innovative extensions of the Digital Vaccine Project.

Digital vaccines have been described as a new frontier of disease prevention through technology that enables neuro-behaviour and physiological modulation to protect health at an individual and societal scale. Carnegie Mellon University featured digital vaccines as a top breakthrough in technology as part of their Year in Review annual publication, which is especially noteworthy, given that Carnegie Mellon University is the birthplace of Artificial Intelligence.

After nearly a decade of fundamental neuroscience discoveries and translational scientific research in the use of AI and mobile-VR technologies, digital vaccines emerge with vast potential to disrupt the world of medicine, through a focus on precision prevention vs. precision medicine.

FriendsLearn already delivers non-invasive, low-risk and clinically-proven digital vaccine technology through a commercially available, subscription-driven, game-like, mobile App called FOOYA! for children to download on iOS / Android / PCs. The app is also available through select partner schools in India.

Based on published results from 4 pilot, cross-sectional clinical trials conducted with over 1000 children, researchers found that children who use FOOYA! make healthier food choices in the real world. A recent publication in the Journal of Global Health Promotion by independent researchers featured FOOYA! as part of a Systematic Review – considered the gold standard in evidence-based medicine – and concluded that the game-like experience of FOOYA! resulted in better engagement from children.

Results from a dose effect randomized controlled trial undertaken by researchers at Carnegie Mellon University, Bloomberg School of Public Health at Johns Hopkins University and Hofstra University, showed positive and statistically significant outcomes, which were presented during the JMIR Connected Health Conference in Boston, USA.

FYA-003, digital vaccine candidate for Covid-19, is a repurposed variant of the existing digital vaccine platform. “We are re-purposing the mechanisms and technology from FOOYA!, to help fight the global Covid-19 pandemic,” said Sri Prakash. “The technology has been developed and population scale human trials are being planned soon, after which relevant scientific, ethical and regulatory approvals can be secured. By leveraging the FOOYA! scientific evidence base, we aim for another drug-free and non-invasive digital vaccine that can save lives, without one having to inject or ingest anything that may have long term undesirable side effects.”

Like FOOYA!, FYA-003 will focus on neuromodulation and neurocognitive training through immersive virtual reality to induce neuro-behavior-physiological change through the gut-brain axis and the body’s immune system. Unlike FOOYA!, which was targeted at children, FYA-003 is envisioned more broadly for a wider age group.

Prof. Rema Padman of Carnegie Mellon University said, “FOOYA! has already demonstrated promising evidence for science-based digital vaccine innovation that is targeted towards lowering risk of lifestyle related disease among children. We are currently in the process of adapting and scaling the existing platform towards supporting large scale, longitudinal, randomized field trials and conducting ongoing R&D to gather and analyze evidence of a variety of critical outcomes of interest to individuals and society. Global adoption of a digital vaccine for infectious diseases has the potential to help alleviate current health challenges caused by COVID-19, as well as for other infectious diseases in the future.”

Accredited School Health Partners that are already using the FOOYA! App based child health protection platform, will be preferentially eligible to participate in this ongoing research collaboration with the Digital Vaccine Project at Carnegie Mellon University, for validation of FYA-003.

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What intrigues Abhishek Gupta the most about this business model is the kind of innovation and new unique marketing trends it has to offer.

Abhishek Gupta, an entrepreneur from Jalandhar, Punjab has been making crackling buzz in recent years. He is now venturing into the vast expanse of the digital space. His ventures have made an authoritative presence as a digital marketing and social media services company.

When quizzed on current business trends, Abhishek said it’s very important for any business model to evolve according to the current needs in the marketplace. For him, it’s the quality of your business product that matters and not the quantity. He further says that eventually if you do have the quality of your business products maintained quantity will automatically follow.

As per Abhishek, any aspiring businessman should be adaptive to the ever-evolving, ever-changing circumstances. Running a business requires a fair amount of grit and passion. Speaking of Ratan Tata, he exemplified the business values that he has been able to create for all his companies. Internationally, he added, Steve Jobs is a remarkable example of innovation and business ethics.

Abhishek finds digital marketing an unexplored sector despite enormous competition from all over the country. What intrigues Abhishek the most about this business model is the kind of innovation and new unique marketing trends it has to offer. He believes social media marketing works much faster than any traditional or old school marketing. That is what brands look for these days, so being agile and dynamic becomes extremely important.

The thoughtful entrepreneur says, “The best part of this industry is that there’s nothing to hide. Your work is all over the internet and you can’t hide or brag anything about it. The portfolio is always there in the open. So, it becomes easier to connect to International clients as well.

Abhishek himself has a great digital presence on his Instagram and Facebook where his fans regularly keep in touch with him for any business advice. He says he likes doing that because while growing up he lacked a business mentor and today if he’s in a position to help and guide young budding entrepreneurs, it gives him immense satisfaction to help them.

This is a complete workaholic alongside being an optimistic and enthusiastic guy with the mind frame of never giving up. The young lad hustled hard day and night to shape his work culture and broaden his base.

On a closing note, when we asked him about his future plans, he observed reservation and said that one should never mention something until they make it a reality.”However, I hope I can inspire budding entrpreneurs with my upcoming ventures” he added.

We wish Abhishek Gupta the very best for all his future endeavours.

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The Future of work- Right Skilling the workforce at ITS Engineering College, Greater Noida.

The World Economic Forum’s Future of Jobs study predicts that 5 million jobs will be lost before 2020 as artificial intelligence, robotics, nanotechnology and other socio-economic factors replace the need for human workers. But at the same time, it also predicts that 2.1 million jobs will be created in the new specialized area such as computing, mathematics, architecture and engineering.  The new jobs created will require a different set of skills. Therefore, it becomes utmost important to prepare future generations to thrive in the changing landscape.

“In order to leverage the full potential of opportunities created by advanced technology we need a similar revolution in education. ITS Engineering College, Greater Noida is one such place which is focused to develop education 4.0 for students to meet the changing demands of the industry.” Says Mr Sohil Chadha, Vice Chairman of ITS, The Education Group (1996). He adds “We strongly believe in combining the futuristic subjects with the traditional ones and imparting a skill-based curriculum crucial to succeed in today’s world.”

Intense Focus on Future skills

Mr Chadha, who is an Engineering graduate from the prestigious Purdue University, USA, says “We understand that the educational institutes have a very important role to play in this dynamic era and the society needs a more robust education system to face the challenge. Along with the strong digital skills, the world economic forum has predicted that the new skills required by Education 4.0 will be complex problem-solving, critical thinking, creativity, people management, teamwork and collaboration, emotional intelligence, judgement and decision-making, service orientation, negotiation and cognitive flexibility.

With technology-driven methods of teaching, our faculty (including PhDs from IITs ) follows these guidelines to incorporate these skills in the students through new and scientific methods of teaching. The skills related to advance technologies and virtual collaboration are also enriched through project-based learning. We also include expert talks, career counselling, personality development, soft skills training, and major/minor projects that make the students technology & thus employment-ready.”

The Entrepreneurial Hotspot

Striving to inculcate Entrepreneurial thought process, ITS Engineering College guides its students to start their own businesses (startups) when they complete their programs. “The college has NewGen IEDC , Start-up Cell & Business Incubation Centers in the campus in collaboration with the Department of Science and Technology and also with the Ministry of Micro, Small & Medium Enterprises. In fact, ITS recently received funding of Rs.2.87 Crores and Rs.44 lakhs from MSME & DST. Once the prototype is ready, the college supports them in getting their patents/intellectual property registered. Also, if the student is looking to start the business for a scalable and marketable idea, the college also provides seed funding. The college supports the entire business activity, including space, power, equipment and logistic requirements”, says Mr. Chadha.

Industry Ready Engineers

For the students who want to join corporates, ITS is bridging the gap between courses and the industry requirements. The students are trained for industry required skills in advanced labs. ITS Engineering College has 9 Company Certified Labs, known as, Centres of Excellence (CoE) in our campus where classes and labs are set up. Industry leaders from Apple iOS, SMC Pneumatics, National Instruments, Rockwell Automation, Software Testing, SYSCOM, Android Apps Development, R Systems and e-Yantra Embedded Systems and Robotics among others have been invited to the CoEs to share their knowledge. They also have software testing labs, android application development centre, and even IOS testing labs. These special labs equip the students with the latest skills and technologies.

Aspiring to Provide A Brighter Future

With all these efforts, ITS Engineering College is keen on realizing the vision of Government of India to increase the number of industry-ready engineers in the country.

The college is constantly striving to play its part in spreading quality technical education across the country. The college operates on ICP (Individual Career Plan), which helps its students have a solid career plan. With NAAC and NBA accreditation, the college envisions becoming a college of choice in the future.

“We are working rigorously on the employability of the students and encourage the start-up culture at the campus. The Corporate Research Centre team invites the best companies for placement and we make sure that the students have multiple job offers before passing out from the college. ITS takes a lot of pride in being one of the very few engineering colleges to have an unbeatable record in placements in core branches such as Mechanical & Civil”, pens off Sohil Chadha.

Some of the recruiters at ITS Engineering College are industry leaders such as TCS, Zycus, Reliance, BYJU’s, NIIT, Amazon, HCL, Accenture and many more to boast of. The 2000+ Alumni circle makes it easy for the students to network and explore more career opportunities. With the futuristic startup policy, the college is making sure that its students become future leaders and successful entrepreneurs.

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A CrowdPouch initiative, in partnership with Artists for Wildlife and Nature.

Pandemic Times, the Online Art Contest, is open to all artists residing in India and will accept entries starting from the 1^st of August ‘20, until the 25^th of the month. The contest aspires to encourage artists and appreciate their art, allowing them to express themselves and unleash their talent. Entries will be accepted in two categories: 15-17 years and 18+ age groups respectively. Cash prizes totalling up to ₹ 50,000/ will be given to all winners, along with e-certificates for every single artist participating in the contest.

The Online Art Contest is open to all artists, novice and seasoned alike. The medium for the artwork is also unrestricted and left to the choice of the artists – thus ensuring the simple belief that art is simply the imagination of the artists. One is allowed to choose anything from simple carbon pencils to complex oil colours to work on the artwork. Paper or canvas, both are acceptable too.

To participate in the “Pandemic Times” contest, all one needs to do is visit the website and upload a high-resolution picture of his/her original artwork. An ID proof helps verify the age of the artist, as there are two categories based on the age criteria. Once the entry is submitted, the Jury will review the submissions and announce the winners online, in a month’s time.

Speaking of the contest, Vittal Ramakrishna, Founder & CEO, CrowdPouch says, “The past few months have been difficult for everybody, especially so for the artists. We’d like to put our best foot forward to nurture and appreciate the talent of artists across the country through “Pandemic Times”, in partnership with AWN.”

Prasad Natarajan, a noted Bangalore-based wildlife artist, and the Founder of Artists for Wildlife and Nature couldn’t agree more. He said, “Being a full-time artist myself, I truly understand the challenges faced by professional artists during these testing times. Giving back to society, at the same time supporting artists have been the core ideas of AWN and we are thrilled to collaborate with CrowdPouch who have similar intentions. Hope the artists put their best foot forward and make use of this opportunity which is presented to them through this initiative.”

Since the Online Art Contest is open to all residing in India, the Jury looks forward to a large number of submissions in the first 25 days of August. The unveiling of the Jury will happen along with the announcement of the winners in the two different categories. Post which, all winners will be awarded cash prizes totalling up to ₹ 50,000 and more.

CrowdPouch comprises of a small, cohesive unit of dreamers and doers who’re passionately committed to embracing, showcasing and nurturing the ideas, innovations and artforms of all those who dare to dream.

What started as a tiny spark of concern for the Founder and CEO, Vittal Ramakrishna – that of where do ordinary people with extraordinary dreams go to raise funds – evolved into a Bengaluru-based startup, CrowdPouch. The platform encourages artists and entrepreneurs to presell their products and thought-leaders to raise funds, through the platform.

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Nava Vision’s flagship programs namely Cyber Literacy and Unplug Coding provide education in its literal sense.

Nava Vision, offers an excellent learning platform to knowledge seekers in areas of schooling Education – Both Academics and Non-Academics, Teacher Training and Skill developmental programs and teacher development program. It is certified by Government of Karnataka and funded under the start-up scheme of the Government of India.

The company was started with three major domains Abacus, Vedic Mathematics and Quick Maths. At present, we are dealing with 12 major domains of Non-Academic subjects -Abacus, Vedic Mathematics, Quick Mathematics, Math Club, English club, Science Club, E & E Club, Robotics, Artificial Intelligence, Unplug Coding and Coding Using Python Language.

Cyber Literacy was one of the focus aspects of Nava Vision. It launched Cyber Literacy to teach the kids about online safety habits to make them take smart digital decision and to secure data. This module of learning involved 12 experiments which demonstrate practically various types of hacking using cyber kit.

Venkatesh S Bijapur, the founder and CEO of Nava Vision envisioned starting an education venture in Bengaluru. This led to the inception of the company in 2015 along with Srideepa Adapa and Bharti Trivedi. Venkatesh had a strong ideology based on the theory of Twelve Multiple Intelligences that any child can conquer the world. He was also nominated for India 5000 Best MSME Award 2018 for his dedication and hard work in building Nava Vision.

There is another unique program namely Unplug Coding which teaches the child the logic of programming without using a computer. Nava Vision’s School Education Program has been exclusively designed for students between the age group from 4+ to 15 years (LKG to 10th standard). Its programs are conducted in schools, B.Ed. Colleges, Teachers Training and Franchise centres.

Nava Vision conducts all these programs with well-designed work books, work sheets, Manuals and booklets with QR Code and Kits with all materials. Science Club and E & E Club includes 16 Experiments and 2 group activities in each level. Many of our text books contain copywrite content. We have 3 publishers namely Notion Press from Chennai, Bluerose Publishers from Delhi and 24/7 Publishers from Kolkata. Our books are widely sold in Amazon, Flipkart ande-books are also available.

Having eventually succeeded in these non-academic domains, Nava Vision ventured into the Academic segment. The company launched an in-depth analytical exercise in 3 non-academic subjects of Math, Science and English.

At present, Nava Vision provides academic guidance for class I to class VII. The experts are determined in introducing new ideas of learning academic subjects that fit the Academic syllabus of NCERT and CBSE to help students’ practice after school hours at their own pace.

Nava Vision would like to help children further develop through multi-level skill set Program on various online platforms. The company also encourages the child by issuing participating certificate and medals through www.ziksaa.com absolutely free. They are also launching   www.iabacusexam.com to test the abacus skill set of the child.

Nava Vision’s Teacher Training Program is a one-year certified diploma program in Abacus (8 Levels), Vedic Mathematics (6 Levels), English (8 Levels) and Teacher development program with emphasis on Learning Disability course. By enrolling into this diploma Programs, teachers not only develop new skills throughout its three semesters but get an opportunity to sharpen their existing skills. The learning and training are conducted through these modules- Offline, Physical Training, Pre-Recorded Video, Online Training and work Books or work sheets with QR code for every concept. When the QR code is scanned by a Nava vision App, a video linked to the QR code opens and explains the content.

In order to increase the efficiency of the services, Nava Vision developed a franchisee model across India. At present, they have 18+ franchisees at Bangalore, Mysore and Pune. The franchises are trained to handle and assist all their programs.  For more information, visit the website https://www.navavision.com/.

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Sharda University has tie-ups with leading government institutes & labs including DRDO, MSME, DST, DBT, INSA and USAID among others.

The Covid-19 era has thrown open new challenges for educational institutions in the form of online education. With universities closed, the challenge has been to make students shift from face-to-face interaction mode to 100% online learning. Sharda University is among the select institutions of higher learning in the country which has seamlessly shifted to online learning mode. It’s no wonder that Sharda University has scored 150/150 points in all parameters and received QS I∙GAUGE E-Learning Excellence for Academic Digitisation (E-LEAD) certification. Truly, Learning never stops at Sharda.

Sharda University’s focus on academics has been well recognised by national and international rating agencies. To highlight a few; Sharda University has been rated by the very prestigious NIRF (The National Institutional Ranking Framework), accredited by NAAC (National Assessment and Accreditation Council) and recently awarded with Gold standard by the globally renowned QS I-Gauge 2020.

The University has 1200+ Sharda group faculty with global experience sourced from renowned universities of USA, UK, Canada, Greece, Singapore, Japan, Russian Federation, among others. The faculty has to its credit 1400+ Scopus Journals & Publications including a number of funded research projects and consultancy assignments. The faculty has also filled 41 patents out of which 33 have been already approved.

Dr. Nilisha Pokhrel, B.Tech. (Biotechnology) Batch 2011-15, Postdoctoral Fellow, New England Biolabs, US has been highly appreciative of the big role Sharda faculty has played in her US dream. According to Nilisha, “The best part of Sharda faculty is that they helped me a lot. Whenever I needed any help regarding studies or letters of recommendation, they always helped me. I enjoyed participating in festivals like Chorus and various international events that were organised.”

To support its research and innovation endeavour, Sharda University has tie-ups with leading government institutes & labs including DRDO, MSME, DST, DBT, INSA and USAID among others. 36 Major Funded Research Projects worth Rs.10 crores are running in the University in areas of engineering, science and technology, business, humanity, medical and allied health science. In addition, there are seven centres for Materials Research, Environmental Research, Protein Research, Plant Virology Research, Agricultural Research and Polymer Research.

Sharda University’s Design and Innovation in Emerging Technology (DIET) Centre is a partner of the National Productivity Council (NPC) to establish a centre of excellence on Industry 4.0 and Finance 4.0. It is giving support for curriculum 4.0 by connecting with more than 100 industries in NCR to facilitate students for industry visit, industry projects, design and 4Ms (Man, Machine, Money and Manufacture) for the smart industry towards 4.0. and smart finance 4.0 for students of the University.  Take a virtual tour of the university here.

To support Hon’ble Prime Minister’s vision of Atmanirbhar Bharat, Sharda University is encouraging students with Research & entrepreneurial mindset to share their Startup idea. Besides giving upto 100 % scholarship and seed money, Sharda Launchpad Federation will nurture the innovative idea to success.

To give students a global exposure, Sharda has tie-ups with 250+ universities and institutions across the globe. This gives students a chance to go on student exchange, pursue a semester abroad or get credit transfer. Sharda also offers students a unique opportunity to pursue a semester abroad at zero tuition fees at top ranked foreign universities. Students are charged absolutely nothing and gain a lot by way of global exposure to educational practice. This year, Sharda University is also giving students the convenience of migration upto 5th semester from any recognised university of India and abroad.

Mr. Tshonde Joel, BBA, Summer Programme student; among the students from 85+ countries who have experienced Sharda has benefitted a lot from Sharda’s tie-ups with leading global universities. “As a part of our curriculum, we were offered an opportunity for Summer programme & internship at Ural Federal University, Russia where we had the opportunity to understand the aspects of International Business strategies in the European market.

Placements, both for final jobs and Summer Internships are an integral part of Sharda’s annual calendar of activities. Leading companies from all sectors such as TCS, Cognizant, Amazon, HCL, Dell, Wipro, NTT Data, ITC, Bosch, PepsiCo, MRF, Audi, MuSigma, Steria, Mphasis, American Express, Citi Bank, HDFC Bank and ICICI Bank and several others, come to Sharda to recruit the students. Over the years, the University has achieved over 80% placement record with highest package of Rs. 78 lacs (Rs.17.75 lacs in 2020). The placement cell has recently arranged internships for over 200 interested students in over 30 companies with the assurance of absorption in jobs.

For online registrations in UG and PG Programmes, please visit their website.

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In conversation with Digpu, Adv P M Mishra chalks out the vulnerability of the Cryptocurrency Industry, how it exposes Crypto enthusiasts to bigger risks and how to mitigate those risks.

As Cryptocurrency markets mature, they are attracting players from other industries. At the same time, Cryptocurrency is very volatile and we have heard of over a thousand scams only in Asia. If one digs it down, one may find these scams everywhere in the world. The big question is why it is so easy for scammers to scam public at large and at the same time earning bad names for this Industry?

There are a few reasons for this –

1. Lack of Awareness drive by stakeholders from Industry.
2. No formal education system to educate novice investors.
3. Fake Blockchain and Crypto Advisors online.
4. Less awareness among Law enforcement agencies globally about crypto, as it is now as an industry.
5. Need for Insurance for Digital Assets.
6. Lack of a legal framework to flag Crypto Scam and report to an authority.

For what reason does the Cryptocurrency as a Digital Asset, need insurance?

Cryptocurrencies are getting increasingly pertinent, significant, and predominant in the economy of late. Cryptocurrency Insurance can be a big Opportunity for Insurance companies and at the same time looking at the threat of Cryptocurrency hacking & scams, it will be an extraordinary task for Insurance associations to offer Insurance for Cryptocurrency.

Adv P M Mishra says, “The current trust issues with the retail trader and investor in Cryptocurrency can only be solved if an insurance company offers some insurance for the digital asset. At the same time, if any Insurance company will offer insurance for the crypto wallets, that will bring standardization and scrutiny for Crypto enthusiasts.”

Insurance for Cryptocurrencies becomes important when you consider the instability of the Cryptocurrency ecosystem. The soaring valuation of Bitcoin and different Cryptocurrencies have brought about monstrous burglaries of online wallets and trades. Bitcoin and Cryptocurrencies present unique challenges for insurers.

Typically, insurance premiums are based on historical data. Such data is absent for Cryptocurrencies. Instability in valuations, where three-figure value swings are normal, can likewise influence premiums because it lessens the all-out number of coins being safeguarded. Administrative vulnerability and absence of oversight at Cryptocurrency trades can additionally muddle matters for safety net providers keen on offering types of assistance to the business. Hence, Insurance of Cryptocurrency will remodel the way the industry works.

Education and Cryptocurrency

Cryptocurrency Industry is certainly growing but there are not many stakeholders in this industry. The existing industry leaders are clearly unconcerned about educating the masses.

All the leading exchanges need to invest into community education about the different cryptocurrencies. They must provide clear guidelines, information and T&C for the investor beforehand. For any cryptocurrency exchange that is eyeing long-term growth, it must engage with the governing body and their moderating agencies. This way they can function like any other business segment with complete transparency.

Adv P M Mishra shares his experience and says, “I might want to refer to something truly discouraging about this Industry partner. A few days ago, I attempted to bring one of the crypto trade advisors onboard for an initiative. However, to my surprise, he was unwilling to be part of it. Unfortunately, people want to acquire maximum profits for themselves but do not want the industry to blossom.”

Crime traceability – A Big Blow To Crypto Scammers

If you get into this industry, all the MLM & Ponzi Operators are running Scheme in the name of Bitcoin & Ether. Some of them are even promising 1000% return. There have been many cases where the crypto investors have transferred a huge amount of money to these scammers.

To mitigate such disasters, industry stakeholders should come up with some mechanism that helps law enforcement agencies to trace every transaction that is happening via any gateway or crypto exchange.

Insurance, Education, and Crime Traceability In Crypto Industry will help the Cryptocurrency Industry to survive and grow. Without these pillars, the industry may collapse today or tomorrow.

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Prolixr’s first product, the Sea Algae Detoxifying Mask is the most viral skincare product on Instagram these days.

The skincare habits of the millennials by promoting the natural look with minimum maquillage has taken the beauty and personal care industry to a whole new level. As more and more people have started to understand that beauty is skin-deep, the demand for good skincare products has increased rapidly over time. The consumers have become active and extra cautious about the ingredients and their concentrations.

Prolixr is a skincare brand, established in the year 2017, which is committed to providing its customers with the most innovative skincare wellness. The brand launched its first product in 2018, namely Prolixr Sea Algae Detoxifying Mask, which is also the most viral skincare product on Instagram these days. Leveraging its unique aroma and the positive effects of its ingredients, Prolixr has been able to penetrate its high-quality products around places. Prolixr has known the importance of offering a highly differentiated experience to its customers and excite them now and then with innovative skin solutions.

Brand Philosophy And Strategy  

“For us, delivering quality products to our customers has been the top priority along with following co-prosperity, respecting customer safety & feedback, and co-existence,” said Jayesh Hans, Aditya Sharma, and Mayur Mahajan, the founders of Prolixr. “We aim to go ‘clean’ with our products, with an uncluttered ingredients list, free of harmful chemicals and parabens, often used in skincare becoming the latest must have for skintelligent customers,” they added. Prolixr has also crafted customer identities and personas for its product to position itself right towards different customer segments.

In the recent past, one of the main reasons for the brand’s success is well-managed brand management practices and continuous customer evaluation. To align the brand’s products with the customers, the founders have been directing continuous focus group discussions and extensive product reviews to narrow down the product’s assessment grids. Additionally, yearly market and customer evaluation is something the brand has been following up without fail, as the founders believe every year has its own utilization story to tell.

Go Inclusive Or Go Home

The unique concept of blending skincare aesthetics with righteous ingredients provides Prolixr with a robust differentiating factor, beyond extending is just a mere concept. Right from inception, the brand has established itself as an innovator in skincare wellness, with its feature of inclusivity.

Also, the founders believe that a good skincare routine is not gender-specific, for which they have grown a clay mask for them too. The team agrees that men need a different approach that appeals to their sensibilities, an approach that does not make them feel that they are buying something for women in a different package, for which they have been working on identifying and organizing the right messages and mediums for communication.

With thorough research in hand, the brand creates customer personas based on their likes and interests. This is derived from the networking platforms helping the brand curate the content and establish the image accordingly. The founders said, “since people are self-seeking, knowing the most about themselves, we aimed to create an image that resonates most of our audience groups, resulting in personalised and individualistic branding.” The message of individuality and inclusivity delivered by the brand is what makes the brand viral amongst the millennials.

Future Products And Challenges

Prioritising skin health and longevity like before, the brand has introduced a new product into the marketplace in the month of July this year. The company has charted its next phase of growth, with respect to launching a new product, continuing to target the millennials for growth. The face of the new product is named as ‘Vitamin C Beauty Shield Serum.’ The unique composition of its ingredients is what sets this serum apart from other products in this lane.

The serum and the mask are sold at their official website as well as multiple other e-commerce sites. Prolixr has been facing a new set of challenges, as it is entering new markets with multiple segments of audience personas, different demographics, and increased competition. Even though Prolixr has positioned itself as a high-quality, premium product in the Indian market, it aims to get a global media landscape with the help of the Internet, which makes the information flow across the countries easily.

Taking steps to position itself carefully across varied customer markets comes across as a big challenge for the brand. Nonetheless, as the market landscape is evolving and is becoming competitive with new skincare brands penetrating in the marketplace, it is imperative for Prolixr to strike the perfect balance between maintaining a unique and competitive strategy and meeting the new and emerging needs of the changing marketplace.

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World Laparoscopy Hospital is the International Centre in entrepreneurship education, training, and research in Minimal Access Surgery.

20 years, 7300 days and over 11000 surgeons and gynecologists trained in laparoscopic and robotic surgery from every corner of the World. This is the story of World Laparoscopy Hospital. The last 20 years have been a memorable and incredible journey for World Laparoscopy Training Institutes.

Laparoscopic training is indispensable in nearly all surgical disciplines. Notwithstanding the controversies, today, patients are flooding the hospitals with requests for laparoscopic surgery, not only for gall bladder disease but also for other surgeries. The situation calls for introspection. Nowadays, laparoscopic skills are mostly taught by simulation models and animal lab outside the medical school. Academic and training centers could provide trainees with this module as a complementary toolbox to extend the training facilities with only a limited time and budget. Laparoscopy is the result of a quantum leap in technological advancement as opposed to the gradual progress that the surgeons have been used to.

Commenting on the launch of the new branch of World Laparoscopy Training Institute in Florida, USA, Dr R.K. Mishra, Director, World Laparoscopy Hospital, said, ‘Surgeons and gynaecologist across the globe face two major challenges in scaling up their laparoscopic skill. First is training at a reasonable cost, and second is navigating the complexities of innovation in the Hands-On offering. World Laparoscopy Training Institute provides affordable, world-class Hands-On laparoscopic training in India, UAE, and now in the USA.

Mostly training in laparoscopic and robotic surgery involves three levels. Atlases of laparoscopic anatomy and technique, lectures on various procedures from practicing specialists in the field and watching of video recordings and attending workshops form the first level. The second stage of training is done on simulators. These devices help the budding laparoscopic surgeon to master eye-hand co-ordination, two-dimensional dissection, mobilization, etc. The third level of training is recommended to be done on animals or by assisting laparoscopic surgeons. At World Laparoscopy Training Institute, these all the levels can be achieved in limited time.

World Laparoscopy Hospital is the International Centre in entrepreneurship education, training, and research in Minimal Access Surgery. What started as a small training institute in Gurgaon that ran courses on laparoscopic surgery, has now become a training powerhouse with its presence spread and established across the World. If laparoscopic surgery is indeed to flourish in the coming years, it is mandatory that established surgeons alike get adequate training in the field. In addition, the young surgical postgraduates must be trained in the craft and skills of laparoscopic surgery in their formative years.

“Execution of Hands-On training is the key,” says Dr R.K. Mishra, “Education is about much more than teaching and learning. True wisdom is in its clinical implementation. The programs of our institute are aimed to develop the surgical skills of doctors and help them in applying their taught skills in real-life situations. For the first time, we are combining our academic and research incubation expertise to provide a holistic course layout,” he added.

Precisely, we want to create this platform as a medium that combines the best of Indian sensibilities with a western outlook to medical education and is eventually rated as a premier laparoscopic training institute. The future plans involve more collaborative efforts between the university and academia for relevant knowledge. I want to take this institutes at the Harvard Level, where excellence would be the quality of results and opportunities would be made available across the globe to every keen surgeon, who is dreaming of having the most significant achievement in their lives.

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