by DIGITAL PUNCH | Jan 11, 2019
Top Media & Information
- India Today
- PTI (Press Trust of India)
- IANS
- Business Today India
- New Delhi Times
- Hello Mumbai
- The Hans India
- Telangana Today
Top Trade publications
- Business Today IndiaÂ
- Hotelier Indonesia Magazine
- Webindia123.com
- MedicinMan
News & Information
- Business Sandesh
- One News
- First Report
- HT Syndication
- The Hawk India
Â
Tech News
- DataGuru.in
- Smart Tech Today
- Bangalore Waves
Story Line
Guru Nanak Institute of Hotel Management is a prime hotel management college in Kolkata under the JIS Group Educational Initiatives. GNIHM started its journey on 1st July 2005 and is affiliated to National Council for Hotel Management and Catering Technology, Ministry of Tourism, Govt of India, New Delhi. The institute provides world-class education, combining the latest Western trends and techniques with the age-old rich cultural heritage of India in all its courses.
Recently, GNIHM organised a cake icing competition to celebrate the festive season. Thereafter, they approached Digital Punch for a Press Release to make their information reach the maximum number of people. In light of that, their Press Release was distributed on the 11th January 2019. It talked about the profound impact the competitions are believed to have on the learning and development of the students. The Director of JIS group spoke at length about the occasion.
Sucess & Impact of PR
The Press Release was picked up by Google news and comes at the top of google news search results.Â
Online PR
Total Audience Reach
- No. of Impressions: 778,855+ impressions
- 778.9K visitors/day was reached via the Newswire publication
- Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
- Majority of the audience is from India, USA, UK, Canada, Germany, Peru, Argentina, France, Netherlands, South Africa, Australia, Thailand, Malaysia, China, Pakistan, among others.
by DIGITAL PUNCH | Jan 3, 2019
Storyline
XtraTech 10000 is North India’s 1st manufacturer of packed Stone Dust & Bazri based on VSI technology. Mr Tarsem Goyal approached us for distribution channel development. We believed in the clarity of the business model and the vision of Mr Goyal. Therefore, Digital Punch planned the complete strategy for them starting with the design of a reflection-based and industry-oriented website, followed by the creation of informative banners, videos and content for organic marketing of Xtratech 10000.
We felt the need to build the digital presence and credibility for XtraTech 10000 prior to generation of channel sales for them. So, Digital Punch suggested coming up with a Press Release to make their business reach maximum no. of people. Also, we suggested that their PR must be distributed in two languages- English and Hindi. This was done so that the information reaches not only the niche people but everyone else who can benefit from the business and the opportunity.
Thereafter, their PR was distributed on the 9th of October, 2017. It announced the launch of Xtratech 10000 as a part of BDG group. The director of BDG Group, Mr Tarsem Goyal, talked at length about the specifications of the two products – Stone Dust and Bazri. He also expressed his views in relation to quality, logistics and maintenance parameters.
Success and Impact Of PR:
The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was an immense increase in the brand reputation and digital presence of Xtratech 10000 all across India and abroad. The overall sales were pumped up and a large number of inquiries were received for channel partnership. The company appointed 12 distributors following the success of the Press Release.
Total No. of Publications:Â 78
The news was distributed all over Top Indian News Channels. However, it was also picked up by global online news portals. Out of which:
- 1 is a reputed financial data magazine namely the Dalal Street Investment Journal
- 4 are reputed trade publications such as VCCircle, WebIndia123, etc.
- 3 are Tech Publication Portals namely Bangalore Times, Smart Tech Today and Data Guru.in
- 2 are top global news channels namely One News Page and Assignment Editor.com
- All others are top online news channels and regional online news channels.
Top Publications:Â
-
- PR Newswire
- PR Newswire India (English + Hindi)
- Business Today India
- The HANS India
- IANS
- The Telegraph
- PTI English
- Aaj Tak
- India Today
- One News Page
- Dalal Street Investment Journal
- Assignment Editor
- VCCircle
Total audience reached :
- No. of Impressions: 326,518 impressions
- 244.9 K visitors/day totalling to over 2.5 lakh visitors were reached via the Newswire publication
- Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
- Majority of the audience is from India, USA, UK, Italy, Australia, Russia, Germany, France, Saudi Arabia, Kenya, Indonesia, among others.
by DIGITAL PUNCH | Jan 3, 2019
Storyline
YoParker is an online parking spot booking platform which facilitates the advance booking of parking slots and the listing of available spaces for parking with their mobile app or from their website. The company is presently serving clientele in more than 170 Indian cities and is looking forward to expanding its services across the nation. YoParker approached Digital Punch for expansion of its services PAN India.
We suggested the distribution of a Press Release for an enhanced digital presence and market credibility. Also, we suggested that their PR must be distributed in two languages- English and Hindi. This was done so that the information reaches not only the niche people but everyone else who can benefit from the business and the opportunity. Thereafter, their Press Release was distributed on the 28th of December 2018. It announced the launch of their mobile app for easy online booking of parking spots.
The founder member of YoParker, Mr Ram D Gadekar, spoke about the core idea behind YoParker and their LOOK-BOOK-PARK concept. He also talked at length about the earning opportunity that they are providing and the expansion prospects for the future.
Total No. of Publications:Â 72
The news was distributed all over top Indian News Channels. Â Furthermore, it was also picked by tech and trade-related portals from the USA, Jakarta, and Malaysia. Out of which:
- 3 are reputed E-Newspapers in Delhi namely The Hawk India, NewsR.in, New Delhi Times
- 2 are reputed financial data magazines namely the Dalal Street Investment Journal and WebIndia123
- 21 are reputed Tech Publications In India, Malaysia such as Enterprise IT World, Bangalore Waves, SME Software Solutions, DataGuru.in, Digital Conqueror, etc.
- 5 are Transportation-Industry Trade Publications such as eCARGOLOG and Automotive Industry Magazine, The Tech Portal, etc.
- 3 are global online news channels such as One News Page, among others.
- 3 are reputed US news portals such as TMCnet, Mobility Techzone,etc
- 1 is an environment-industry online news channel namely Green Lichen
- 5 are independent tech blogs in India, Jakarta and Malaysia namely My Jakarta Cafe,Ohsem Me, TechENT, TechBlogCorner and WhatsNewOnTheNet
- All others are top online news channels and information service portals.
Top Publications:Â
-
- PR Newswire (English + Hindi)
- The HANS India
- Telangana Today
- VAR India
- IBTN9
- Hello Mumbai
- The Hawk
- PTI
- Business Today India
- India Today
- IANS
- New Delhi Times
- TMC Net (Trade publication from USA)
- Digital Conqueror, One News Page(Global Tech and Media Portals)
- My Jakarta Cafe (An Indonesian Blog)
- Ohsem Me, Vernonchan, TechENT (Malaysian Blogs and News Website)
Total audience reached :
- No. of Impressions: 867,453 impressions
- 618.4 K visitors/day totalling to over 6.2 lakh visitors were reached via the Newswire publication
- Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
- Majority of the audience is from India, USA, UK, Germany, Canada, France, Norway, Indonesia, Ireland, among others.
by DIGITAL PUNCH | Jan 3, 2019
Storyline
Tapps is a shoe manufacturing company which has made a name in the industry for its affordable loafers segment. The director of Tapps, Mr Udai Singh was looking for expansion of his business through channel sales. But, we felt the need to build the digital presence and credibility for Tapps prior to generation of channel sales for them. So, Digital Punch suggested coming up with a Press Release to make their business reach maximum no. of people.
Thereafter, their Press Release was distributed on the 16th of October 2018. It talked about how they have redefined the loafers segment in the industry. It also announced the launch of their fourth franchise in Hyderabad. It also highlighted all their USPs and their high manufacturing capacity per month. The director talked at length about the franchise business opportunity with Tapps, the profit margins involved and the future prospects.
Success and Impact Of PR:
The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was a visible increase in the brand reputation and digital presence of Tapps in the footwear industry and across the country. The overall sales of Tapps shoes were also pumped up and a large number of inquiries were received for Franchise Opportunity with Tapps. As a result of this, they successfully closed 6 franchises after the Press Release Distribution.
Total No. of Publications:Â 60
The news was distributed all over Top Indian News Channels. Furthermore, it was also picked up by a Canadian Trade Publication, a global blog and reputed global news portals. Out of which:
- 3 are reputed E-Newspapers in Delhi such as New Delhi Times, The Hawk India, etc
- 1 is a Canadian Trade Publication namely Tactics Magazine
- 5 are reputed tech-related publications such as VAR India, Bangalore Waves, SmartTechToday, etc.
- 1 is a reputed financial data magazine namely the WebIndia123
- 1 is an Independent Global Blog PRETTY.FM
- 1 is a Global Online News Channel namely One News Page
- All others are top online news channels and information service portals.
Top Publications:Â
- PR Newswire
- PTI
- IANS
- India Today
- Business Standard
- The Hans India
- New Delhi Times
- Telangana Today
- First Report
- Tactics Magazine
- PRETTY.FM
Total audience reached :
- No. of Impressions: 696,110+ impressions
- 529.9K visitors/day totalling to over 5.3 lakh visitors were reached via the Newswire publication
- Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
- Majority of the audience is from India, USA, UK, Australia, Canada, Germany, Russia, Indonesia, Malaysia, Japan among others.
by DIGITAL PUNCH | Jan 3, 2019
Top Media & Information
- India Today
- PTI (Press Trust of India)
- IIFL
- IANS
- New Delhi Times
- Hello Mumbai
- The Hans India
- Telangana Today
Top Trade publications
- Business Today
- The Pharma Times
- Proven Trade Contacts
News & Information
- PharmaTutorÂ
- One News
- Media Infoline
- HT Syndication
- The Hawk India
Â
Tech News
- VAR India
- Smart TechÂ
- Bangalore WavesÂ
Story LineÂ
Muscle & Strength India is a leading retailer of protein powder and all sports nutrition. It is the go-to place for the best bodybuilding supplements for men and women. The director of the company approached us in relation to franchise development. We suggested the distribution of a Press Release for an enhanced digital presence and market credibility.
Thereafter, their Press Release was distributed on the 31st of July, 2018. It talked about the launch of their fifth store in Ghaziabad. It also highlighted all their USPs and the impact of selling authorized products from 39 international brands. The founder talked at length about his vision, the expansion model and shared his take on the counterfeit supplements that are being rotated in the supplement industry.
Sucess & Impact of PRÂ
The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was an increase in the brand reputation and digital presence of Muscle and Strength India in the industry as well as across the country. As a result of this, they successfully closed 8 franchises after the Press Release Distribution.
Online PR
Total Audience Reach
- Number of impressions: 696,110+ impressions
- 520.9K visitors/day totalling to over 5.3 lakh visitors were reached via the Newswire publication
- Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
- Majority of the audience is from India, USA, UK, Germany, Canada, Russia, Australia, Indonesia, Malaysia among others.
by DIGITAL PUNCH | Jan 3, 2019
Storyline
Trion Global is an OEM of International quality LED TVs and is coming up with other consumer durable products like Home Theatres and Air Conditioners. They approached Digital Punch for developing a very niche distribution network with an investment between 50 lac- 1 cr and retail franchises with the initial investment of Rs 20 lac. The biggest challenge here was that the TV manufacturing industry is a huge market with big players already ruling the industry. We planned a whole strategy for them starting with the creation of an industry-oriented website, followed by the creation of informative banners, videos and content for organic marketing.
We also suggested the distribution of a Press Release for an enhanced digital presence and market credibility. Also, we suggested that their PR must be distributed in two languages- English and Hindi. This was done so that the information reaches not only the niche people but everyone else who can benefit from the business and the opportunity. Thereafter, their Press Release was distributed on the 27th of October 2017. It announced the launch of a new series of their LED TVs. The founding member of Trion Global, Mr Sumit Bajaj spoke about their vision of bringing affordable LCD TVs to replace all CRTs that exist. Another founder member, Mr Nilesh Malhotra, talked at length about the specifications of the newly launched series and the expansion prospects for the future.
Success and Impact Of PR:
The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was an immense increase in the brand reputation and digital presence of Trion Global all across India and abroad. The overall sales of their LED TVs were also pumped up and a large number of inquiries were received for distribution and franchise partnership of Trion Global. As on today, they have 12 distributors and 55 retail franchises PAN India. Trion plans to take the number to 200 by 2019.
Total No. of Publications:Â 105
The news was distributed all over top Indian News Channels. Furthermore, it was also picked by tech and trade-related portals from the USA, Jakarta, Canada, Indonesia and Malaysia. Out of which:
- 8 are reputed Trade Publications in India, Canada and the USA such as Tactics, Enterprise IT World, The Retail Times, TMCnet etc
- 3 are reputed E-Newspapers in Delhi namely The Hawk India, Odisha Sun Times, etc
- 1 is a Canadian Trade Publication namely Tactics Magazine
- 1 is a reputed financial data magazine namely the Dalal Street Investment Journal
- 5 are independent tech blogs in India, Jakarta and Malaysia such as My Jakarta Cafe,Ohsem Me, Vernonchan, TechENT, etc
- All others are top online news channels and information service portals.
Top Publications:Â
- PR Newswire (English + Hindi)
- Business Today India
- India Today
- PTI
- Aaj Tak
- IANS
- The HANS India
- VAR India
- Times Tech
- Bangalore Waves
- TMC Net (Trade publication from USA)
- Digital Conqueror, One News Page, Assignment Editor (Global Tech and Media Portals)
- Tactics Magazine (A Canadian Trade Publication)
- My Jakarta Cafe (An Indonesian Blog)
- Ohsem Me, Vernonchan, TechENT (Malaysian Blogs and News Website)
Total audience reached :
- No. of Impressions: 446,570 impressions
- 126.4 K visitors/day totalling to over 2.3 lakh visitors were reached via the Newswire publication since the date of its release.
- Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
- Majority of the audience is from India, USA, UK, Germany, Canada, China, Pakistan, Brazil, South Africa, Sweden, France, among others.
by DIGITAL PUNCH | Jan 3, 2019
Storyline
Sarah Aqua Soft is one of the oldest manufacturers of water purification solutions in the country since 2001. It is also one of the leading brands in the Water Purification Industry with its presence over in 15 states with above 120 RO Service centres. The director, Mr Pramod Bajaj approached Digital Punch for the development of a channel network for Aqua Soft. The biggest challenge here was to develop suitable franchises meeting their requirement. For Domestic RO category, they wanted franchises from FMCG background who can invest 20 lac initially, whereas, for the Water ATMs, they were looking for new entrepreneurs from Tier 3 & 4 towns of India. Also, for their commercial and industrial RO segment, they wanted people from the Water Engineering background.
To do that, we felt the need to build the digital presence and credibility for Aqua Soft prior to generation of channel sales for them. So, Digital Punch suggested coming up with a Press Release to make their business reach maximum no. of people. Also, we suggested that their PR must be distributed in two languages- English and Hindi. This was done so that the information reaches not only the niche people but everyone else who can benefit from the business and the opportunity.
Thereafter, their Press Release was distributed on the 28th of September 2018. It announced the launch of their Water ATMs. Mr Pramod Bajaj talked in detail about the problems in the water purification industry and the solutions provided by Aqua Soft to solve them. He further talked about his vision of expansion, his target for 2019 and future prospects.
Success and Impact Of PR:
The Press Release was picked up by Google news and comes at the top of google news search results. After the Press Release Distribution, there was an immense increase in the brand reputation and digital presence of Aqua Soft all across the country. The overall sales of their water treatment solutions were also pumped up and a large number of inquiries were received for channel partnership with Aqua-Soft. As a result, they have successfully closed 30+ distributors since the release and are working towards taking the number to 100 PAN India by 2019.
Total No. of Publications:Â 82
The news was distributed over all Top Indian News Channels. Furthermore, it was also picked up by a Canadian Trade Publication and global online news portals. Out of which:
- 3 are reputed E-Newspapers in Delhi such as New Delhi Times, The Hawk India, etc
- 2 are reputed energy-industry trade publications namely India Power Sector and The Power Times
- 3 are reputed tech-related publications namely Bangalore Waves, Dataguru.in, and SmartTechToday
- 1 is a reputed financial data magazine namely the Dalal Street Investment Journal
- 1 is a Global Online News Channel namely One News Page
- All others are top online news channels and information service portals.
Top Publications:Â
- PR Newswire(English & Hindi)
- Aaj Tak
- Business Today India
- India Today
- Hello Mumbai
- New Delhi Times
- IANS Hindi
- Business Sandesh (English & Hindi)
- Business Fortnight
- The Hans India
- One News Page
- Dalal Street Investment Journal
Total audience reached :
- No. of Impressions: 536,110+ impressions
- 481.9K visitors/day totalling to over 4.95 lakh visitors were reached via the Newswire publication since the date of its release.
- Apart from this, the release is published in several top online news channels and portals which average daily traffic of 45-50K visitors/day.
- Majority of the audience is from India, USA, UK, Australia, Canada, Germany, Indonesia, Spain, Argentina among others.
by DIGITAL PUNCH | Oct 22, 2018
They met us around August 2017. At that time they were planning to just launch the brand. They had come up with their in-house manufactured LED TVs.
They required the development of a distribution network with an investment between 50 lac and 1 cr. They also required the development of retail franchises with the initial investment of Rs 20 lac. The biggest challenge here was that the TV manufacturing industry is a huge market with big players already ruling the industry.
Initially, we established a market presence and generate credibility for their brand. Hence, we came up with several informative videos and creative banners with compelling content for them.
Thereafter, Team Digital Punch designed and developed a unique industry-oriented website on CMS platform for Trion Global which communicates their USP and showcases their immense manufactural strength very clearly. We designed their tagline as well as their brand logo.
Next, we had to generate B2B and Franchise leads for the retail partners. Here, we needed to identify and target the people from FMCG and consumer durables background. The next challenge was the huge investment for the distribution network. So, we analysed and hit only the people with a huge turnover, say above 50 lac and so. We generated leads accordingly for them.
In the last 8 months, we have provided them 12 distributors and 55 retail franchise PAN India. We plan to take the number to 200 this year.
Apart from this we have come up with PR Content and Release for them that help them to grab some good partners.
by DIGITAL PUNCH | Sep 28, 2018
The Winner’s Pathways is a golden collection of the experiences and real-time actions of the author. It is one of the most detailed answer books that one could find in the transformational breakthrough towards Self, Family, Work and Community. The book written by Mr.Vijay Anand, helps you unfold the intricate layers of strengths within you.
We wrote the inimitable collection of life advice in ultimate clarity to the best of our capability. We tried to tell the story of The Winner’s Pathways and tried our best to help the readers relate to the writing and efforts of the author. Team Digital Punch made an honest effort to keep the excitement and interest of the readers intact while illuminating them about the central idea of the book.
by DIGITAL PUNCH | Sep 28, 2018
The author Vijay Anand is a multi-disciplinary and industry expert, a business coach with over decades of high-tier corporate experience. This website comprises information pertaining to the author, his firm’s workshops and training programs oriented towards leadership enhancement.
We took it upon ourselves to showcase all that we could from the author’s life, career and his journey of empowering leadership and transformation with as much humility as we could. It is a tedious task, to sum up, an author in words but Team Digital Punch did justice to it as per Mr Anand’s feedback. We were delighted at the successful completion of this project.
